The Telecinco and Cuatro platform, formerly Mitele. What it costs, who sees the ad and how to run it yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on Mediaset Infinity, the Telecinco and Cuatro platform that replaced Mitele on 24 June 2025, without negotiating with Publiespaña: Mediaset Infinity is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. The platform is free with ads, so your spot reaches whoever watches Telecinco, Cuatro, FDF, Boing, Divinity, Energy or Be Mad live or on demand from a connected screen. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
Mediaset Infinity is the streaming platform of Mediaset España, the group behind Telecinco and Cuatro. It streams its seven free-to-air channels live, Telecinco, Cuatro, Factoría de Ficción, Boing, Divinity, Energy and Be Mad, and offers its shows, series, reality formats and news on demand. Until 24 June 2025 it was called Mitele; that day it adopted the brand and technology of Mediaset Infinity, the Italian parent company's service of the same name, and expanded its free catalogue.
Access is free with ads, and the Mediaset Infinity+ subscription, formerly Mitele PLUS, removes the advertising. The person who sees your ad is therefore Mediaset's audience watching television over the internet: the public of Telecinco's and Cuatro's big shows, on a phone, a computer or a connected TV, live or on demand.
Ads are videos that run before each piece of content and in the breaks during playback, both on the live channels and on demand. Mediaset España's advertising is sold by Publiespaña, its sales house, which in 2025 presented Ad Infinity, a proposition built specifically for the platform environment.
On Publicit, the publishers representing Mediaset Infinity inventory list their spaces with price, estimated impressions, programme or channel, and restrictions, and you request them from the dashboard with no deal with Publiespaña. The listing tells you whether the ad runs in-stream live or on demand, and programme audience data such as share or average viewers when the publisher provides them.
Mediaset Infinity fits anyone who wants the audience of Spanish mainstream television in its connected form: a broad public, entertainment shows and reality formats with daily followings, news and sport. It is a good option for consumer brands and for local businesses that want to appear next to the shows their customers watch, limiting the campaign to their city or region with Publicit's targeting. Because it is free with ads, the advertising audience does not depend on the viewer choosing a cheap plan.
Compared with Atresplayer, the other big Spanish broadcaster platform, Mediaset Infinity carries the Telecinco and Cuatro catalogue: entertainment, daily-followed reality formats, magazine shows and news, with a public more drawn to the live broadcasts of the big shows. It is also the more recently renewed of the two, with a new brand and technology since June 2025 and more free catalogue than its predecessor Mitele.
There is no public Mediaset Infinity rate card for its platform: on Publicit the owner of each space sets its price and you see it on the listing before you request it. On broadcaster platforms, inventory is priced by CPM, per thousand impressions, both on the live channels and on demand, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a broadcaster platform like Mediaset Infinity, the listing shows the channel and programme, that programme's share, rating and average viewers when the publisher provides them, whether the ad runs in-stream live or on demand, the content category, the price and its model, the estimated impressions, the minimum campaign days if any and the owner's restrictions. These are the fields the publisher fills in, not Publicit estimates.
On Mediaset Infinity the ad is a video that runs before the content and in the breaks during the live channels or on-demand playback, so the same spot you would run on the broadcaster works. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that media price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Yes. Mitele became Mediaset Infinity on 24 June 2025, adopting the brand and technology of Mediaset's platform in Italy, and Mitele PLUS became Mediaset Infinity+. It is still the platform of Telecinco, Cuatro and the rest of Mediaset España's channels.
Whoever watches Mediaset España's channels and shows over the internet, live or on demand, on the free version with ads. Mediaset Infinity+ subscribers see no advertising. With Publicit you can limit the campaign to households in your city or region.
You can advertise on the online stream of Telecinco and the rest of Mediaset's channels, live and on demand, when the publisher lists that space. The listing shows the channel, the programme and whether the ad runs live or on demand. Linear over-the-air television is bought separately, through Publiespaña.
Not to buy the media. On Publicit you request the spaces listed by the publishers representing that inventory, the owner approves or declines the request and you pay Publicit once it is approved.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs.
The facts about Mediaset Infinity come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the Mediaset Infinity spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.