Advertise on Mediaset Infinity
The Telecinco and Cuatro platform, formerly Mitele. What it costs, who sees the ad and how to run it yourself, without an agency.
Signing up is free. You pay when you launch a campaign, from 500 euros.
You can advertise on Mediaset Infinity, the Telecinco and Cuatro platform that replaced Mitele on 24 June 2025, without negotiating with Publiespaña: Mediaset Infinity is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. The platform is free with ads, so your spot reaches whoever watches Telecinco, Cuatro, FDF, Boing, Divinity, Energy or Be Mad live or on demand from a connected screen. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you pay when you launch the campaign.
What Mediaset Infinity is and who sees the ads
Mediaset Infinity is the streaming platform of Mediaset España, the group behind Telecinco and Cuatro. It streams its seven free-to-air channels live, Telecinco, Cuatro, Factoría de Ficción, Boing, Divinity, Energy and Be Mad, and offers its shows, series, reality formats and news on demand. Until 24 June 2025 it was called Mitele; that day it adopted the brand and technology of Mediaset Infinity, the Italian parent company's service of the same name, and expanded its free catalogue.
Access is free with ads, and the Mediaset Infinity+ subscription, formerly Mitele PLUS, removes the advertising. The person who sees your ad is therefore Mediaset's audience watching television over the internet: the public of Telecinco's and Cuatro's big shows, on a phone, a computer or a connected TV, live or on demand.
How advertising on Mediaset Infinity works
Ads are videos that run before each piece of content and in the breaks during playback, both on the live channels and on demand. Mediaset España's advertising is sold by Publiespaña, its sales house, which in 2025 presented Ad Infinity, a proposition built specifically for the platform environment.
On Publicit, the publishers representing Mediaset Infinity inventory list their spaces with price, estimated impressions, programme or channel, and restrictions, and you request them from the dashboard with no deal with Publiespaña. The listing tells you whether the ad runs in-stream live or on demand, and programme audience data such as share or average viewers when the publisher provides them.
Which advertisers Mediaset Infinity makes sense for
Mediaset Infinity fits anyone who wants the audience of Spanish mainstream television in its connected form: a broad public, entertainment shows and reality formats with daily followings, news and sport. It is a good option for consumer brands and for local businesses that want to appear next to the shows their customers watch, limiting the campaign to their city or region with Publicit's targeting. Because it is free with ads, the advertising audience does not depend on the viewer choosing a cheap plan.
Compared with Atresplayer, the other big Spanish broadcaster platform, Mediaset Infinity carries the Telecinco and Cuatro catalogue: entertainment, daily-followed reality formats, magazine shows and news, with a public more drawn to the live broadcasts of the big shows. It is also the more recently renewed of the two, with a new brand and technology since June 2025 and more free catalogue than its predecessor Mitele.
What it costs to advertise on Mediaset Infinity
There is no public Mediaset Infinity rate card for its platform: on Publicit the owner of each space sets its price and you see it on the listing before you request it. On broadcaster platforms, inventory is priced by CPM, per thousand impressions, both on the live channels and on demand, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when you launch the campaign, with the space price, the 10% fee and VAT itemised before you confirm. The full model is on the pricing page and in how much it costs to advertise on TV.
How to run your ad on Mediaset Infinity, step by step
- Create an account with your work email. Signing up and browsing the infrastructure is free, and requesting a space costs nothing.
- Search the Mediaset Infinity spaces. Filter by platform, by channel or programme, by city or region and by price. Each listing shows the price, the buying model, the estimated impressions and whether the ad runs live or on demand.
- Set budget, dates and targeting. Campaign objective, total and daily caps, frequency of 1 to 10 days, and targeting by location, age, gender and interests.
- Upload the spot and pick your spaces. Nobody has to approve your ad first: the spaces you choose go into the auction.
- Launch the campaign and go live. You pay when you launch, with the 10% fee and VAT itemised. Then you follow impressions from the dashboard or from an AI assistant through the MCP server.
What a television space listing publishes
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a broadcaster platform like Mediaset Infinity, the listing shows the channel and programme, that programme's share, rating and average viewers when the publisher provides them, whether the ad runs in-stream live or on demand, the content category, the price and its model, the estimated impressions, the minimum campaign days if any and the owner's restrictions. These are the fields the publisher fills in, not Publicit estimates.
The spot you need for Mediaset Infinity
On Mediaset Infinity the ad is a video that runs before the content and in the breaks during the live channels or on-demand playback, so the same spot you would run on the broadcaster works. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. Publicit sells and manages media; it does not produce the spot.
Other platforms you can advertise on
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
- Atresplayer: Atresmedia's platform, with Antena 3 and laSexta, free with ads.
- 3Cat: the TV3 and Catalunya Ràdio platform, free with ads and in Catalan.
- Netflix: subscription streaming with ads since 2022; not yet available on Publicit.
- Prime Video: Amazon's streaming service, with limited ads in Spain since April 2024.
- Disney+: Disney's streaming service, with a Standard with ads plan in Spain since November 2023.
How many people watch Mediaset Infinity on a TV in Spain?
Mediaset Infinity reached 4.0 million unique monthly viewers on connected TVs in Spain in November 2025, level with Atresplayer in ninth place, according to Barlovento Comunicación's OTT barometer (a panel of 1,001 internet users aged 18 and over, with a ±3.2% margin of error). The figure counts everyone who watched Mediaset Infinity on a television that month, with or without ads, so it is the ceiling of who an ad there can reach, not the ad-supported audience. Source: Barlovento Comunicación, annual TV audience analysis 2025 (PDF).
Mediaset Infinity on Publicit or through Mediaset AdManager?
Mediaset España also sells its own connected TV inventory self-service through AdManager, launched on 10 June 2026. AdManager sells one format, the L-Shape, an image framing the programme for 15 seconds; it is only for companies, access goes through a meeting or webinar with a consultant, and as of 7 October 2026 it publishes neither its price nor a minimum. On Publicit you buy Mediaset Infinity with a video spot, see the space's price before paying, and can combine it with other platforms. Full comparison: Mediaset AdManager: pricing, how it works and alternatives.
Frequently asked questions about advertising on Mediaset Infinity
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that media price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Yes. Mitele became Mediaset Infinity on 24 June 2025, adopting the brand and technology of Mediaset's platform in Italy, and Mitele PLUS became Mediaset Infinity+. It is still the platform of Telecinco, Cuatro and the rest of Mediaset España's channels.
Whoever watches Mediaset España's channels and shows over the internet, live or on demand, on the free version with ads. Mediaset Infinity+ subscribers see no advertising. With Publicit you can limit the campaign to households in your city or region.
You can advertise on the online stream of Telecinco and the rest of Mediaset's channels, live and on demand, when the publisher lists that space. The listing shows the channel, the programme and whether the ad runs live or on demand. Linear over-the-air television is bought separately, through Publiespaña.
Not to buy the media. On Publicit you request the spaces listed by the publishers representing that inventory, and you pay Publicit when you launch the campaign.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. Publicit validates it against those specs.
Sources
The facts about Mediaset Infinity come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
Check the Mediaset Infinity price for your campaign
It is free and commits you to nothing: search the Mediaset Infinity spaces, filter by your city and see what each one costs before deciding.
Publicit Global SLU, Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.