Privacy Policy

1. Data Controller

Publicit Global S.L.U

Passeig de Gràcia 19, Barcelona, Spain

We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Spanish law. This Privacy Policy explains how we collect, use, and protect your personal data.

2. Information We Collect

We collect information in several ways:

• Personal information: Name, email, company, job title, phone, and other information you voluntarily provide when registering or using our services.
• CTV device data: Advertising identifiers, IP addresses, and technical data for ad personalization and campaign measurement in connected environments.
• Browsing data: Information about how you interact with our website, including pages visited, time on site, and clicks.
• Cookies and similar technologies: We use cookies to improve your experience and measure the performance of our services.

3. Purposes of Use

We use your data to:

• Run and deliver advertising campaigns according to your specifications
• Personalize your experience and show relevant content
• Analyze campaign performance and effectiveness
• Prevent fraud and unauthorized activity
• Comply with legal and regulatory obligations
• Improve our products and services
• Communicate with you about updates and changes to our services

4. Legal Basis for Processing

Processing of your data is based on:

• Consent: When you explicitly authorize us to process your data
• Contract: To perform the service agreement between you and Publicit
• Legitimate interest: To improve our services and prevent fraudulent activity
• Legal compliance: When the law requires us to process certain data

5. Sharing Data

We do not sell your personal data to third parties. However, we may share information with:

• Service providers that help us operate our platform (hosting, analytics, etc.)
• Public authorities when required by law
• Advertising partners necessary to run your campaigns

6. Data Security

We implement technical and organizational measures to protect your data against unauthorized access, alteration, or destruction. This includes encryption, firewalls, and restricted access to sensitive information.

7. Your Rights

Under the GDPR, you have the right to:

• Access: Request a copy of the data we hold about you
• Rectification: Correct inaccurate information
• Erasure: Request deletion of your data under certain circumstances
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured format
• Objection: Opt out of certain types of communications

8. Consent Compliance

We use the IAB Transparency & Consent Framework (TCF) v2.3 to manage your consent preferences in line with international advertising standards. You may change your preferences at any time.

9. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy or as required by law. Once no longer needed, we securely delete or anonymize your data.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by email or by posting the updated version on our website.

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