The infrastructure behind your ads.
Publicit runs its own real-time bidder and the systems around it, in Europe. The platform and the MCP are two ways in; underneath, it's the same infrastructure.
London, first thing in the morning. A home in Hackney turns on the TV.
Kurt Buscha, a made-up kombucha brand, wants to be on Hackney's TVs in the mornings. Each dot on the map is a screen.
An ad slot opens.
The TV app asks for an ad: where, on which device, at what time, in what content.
The request reaches Publicit's bidder.
In real time, while the slot waits. That's where campaigns compete.
It rules out what doesn't fit each campaign.
Another city or another device: out. Kurt Buscha only competes where it asked to.
It looks after the budget.
If a campaign has spent its budget for the day, or the same viewer has already seen the ad enough times, it steps aside. Your money doesn't go on repeats.
The highest bid wins. Every time.
On a tie, the campaign that has spent less today goes first.
Kurt Buscha is on. And it's counted.
The view shows up in its dashboard, and in its AI through the MCP. Your campaign works the same way.
Illustrative example: Kurt Buscha is a made-up brand, and the city, the ad and the campaigns are examples.
Our own bidder, not a rented one.
Our own code.
Publicit's bidder is software Publicit builds and runs itself, designed to answer in real time. No third-party DSP in the middle.
It speaks the industry's language.
OpenRTB 3.0 for bid requests and VAST for TV and video players: the standards the advertising industry uses.
A clear auction.
The highest bid wins. On a tie, the campaign that has spent less of its daily budget goes first, so none is left out.
Budgets that hold.
It bids against each campaign's daily budget, and spend is reconciled with the bidder every five minutes.
Built in Europe, running around the clock.
Hosted in the EU.
The bidder and its databases run on infrastructure Publicit operates in the European Union, with encrypted connections end to end.
Campaigns in memory, replicated.
Campaigns and budgets live in a replicated in-memory database, so the bidder reads them from memory, not from disk. It grows by adding nodes.
Always watched.
Monitoring with alerts at all hours; if the service stops, it restarts on its own.
The same data everywhere.
What you see in the dashboard, and what your AI tells you through the MCP, is the delivery the bidder records.
Two ways to use it. The same bidder underneath.
Run your campaigns yourself from the dashboard, or ask your AI to do it. Both reach the same infrastructure.
-
With clicks
Platform
You go into the dashboard, pick the screens, upload your ad, set dates and budget, and launch.
How the platform works -
With words
MCP
You ask Claude, ChatGPT or another assistant, and it prepares the campaign in your account. Before charging anything, it asks for your yes.
Publicit with your AI
- Real-time bidder
- Campaigns kept in sync
- Hosted in the EU
Frequently asked questions
What is Publicit's advertising infrastructure?
It's the set of systems Publicit operates itself to serve ads: its own real-time bidder, an in-memory campaign database, the synchronisation of campaigns from the dashboard, and monitoring, all hosted in the European Union. The platform (the self-service dashboard) and the MCP (the connector for AI assistants) are two ways of using it.
What does the bidder do?
For each ad request from a TV app, a street screen or a mobile app, it checks which campaigns match (country, region, city, postcode, device, operating system, content category, time of day and household audience), checks their daily budget and frequency cap, and runs the auction: the highest bid wins. It speaks OpenRTB 3.0 and answers video requests in VAST.
Where does it run?
In the European Union: the bidder and its databases run on infrastructure Publicit operates in the EU. Publicit is registered in IAB Europe's Transparency & Consent Framework with vendor ID 1563.
How are the platform and the MCP related to the infrastructure?
Both sit on top of it. The MCP has no logic of its own: it calls the same API as the dashboard, with your user's permissions. A campaign created either way reaches the same bidder, and the delivery figures you see in both come from it.
Can publishers connect their inventory?
Yes, through Publicit Ad-Exchange, currently in early access. Publishers can send OpenRTB or VAST requests, and the list of authorised sellers is public in Publicit's sellers.json.