What advertising costs on Publicit
You pay the publisher's own price for the spaces you book, plus a 10% Publicit platform fee, plus VAT on that combined base.
Signing up is free. You pay when you launch a campaign, from 500 euros.
- Daily budget, minimum
- 50 €
- Subscription
- None
- Browsing the infrastructure
- Free
What you pay
- Media budget
- Publicit fee, 10%
- Total before VAT
VAT is added on top, at the rate that applies to where your business is.
What that buys
500,000
impressions, estimated at the 4 euro CPM used in the example below.
An estimate, not a quote: budget ÷ CPM × 1,000. Every space sets its own CPM and shows it on the listing with its impressions data, so your real number comes from the spaces you pick.
There is no rate card and no subscription: publishers set their own prices and you see each one before you request it. The publisher receives the full media budget, because the 10% is charged on top, to you.
What you are charged
Three lines, always the same three. The media budget is the publisher's agreed price for the spaces you booked. The platform fee is 10% of that media budget, and it is what Publicit keeps. On top of both goes VAT, at the rate that applies to where your business is.
The dashboard shows the exact total for your campaign, line by line, before you pay, and the invoice repeats the same three lines.
The publisher receives the entire media budget. The 10% is charged on top, to you, and never comes out of the publisher's side. That is the whole model: no hidden margin on the media, and no markup buried inside the price you see on a listing.
How publishers price a space
Each publisher sets the price for their own inventory, and the model depends on the format:
- Fixed price. A set amount for a defined period, usually per week or per month. The common model for outdoor, print, TV and radio, and for premium digital inventory.
- CPM. A price per one thousand impressions delivered, so the media cost is (CPM rate × impressions) ÷ 1,000. Common for digital placements where impressions are measured and reported.
- Custom. A base price with additional parameters such as volume discounts, extended run rates or negotiated packages. The publisher sets the terms and the price shows in the listing.
Every listing shows its location, dimensions, pricing model, impressions data and photos before you add it to a plan. You can filter the infrastructure by price and by minimum impressions to work inside a budget you have already decided.
If you own media and want to list it, the publisher side is described on Publicit for publishers: listing is free, and Publicit's fee is never deducted from the publisher.
When you pay
When you launch the campaign, not while you build it. Searching the inventory, adding spaces and uploading creatives cost nothing. The card is charged once, at launch, for the whole campaign.
That single charge covers the media budget you set, Publicit's 10% fee and the VAT that applies, and Publicit issues the invoice for it. There is nothing to approve first: you launch, the campaign goes into the auction, and it starts delivering on its start date.
Payments run through Stripe. There is no monthly minimum: each campaign payment is its own transaction tied to specific spaces.
Compared with a media agency
The honest comparison is not about the percentage, it is about what you can see.
| Media agency | Publicit | |
|---|---|---|
| What you pay on top of media | A commission on spend agreed in each contract, sometimes plus fees | 10% platform fee |
| Do you see the media price | Usually a bundled rate, so not really | Yes, the publisher's own price per space |
| Who picks the placements | The agency | You, space by space |
| Minimum commitment | Retainer or minimum spend is common | None. Sign up free, pay per campaign |
| Strategy and production | Included, and it is what agencies are good at | Not included. You supply the creative |
When an agency is the better call: if you need a spot produced from scratch, a multi market strategy, or a negotiated programme sponsorship, an agency does work a self-service platform does not do. Publicit makes sense when you already have a creative, or can make one, and you want to buy the media yourself and see what the media actually costs.
No other fees
No. There is no subscription, no account fee, no fee for listing or browsing, and no charge for requesting spaces. Signing up is free. The 10% platform fee on a campaign's media budget, plus VAT, is the entire cost of using Publicit as an advertiser.
If you are a publisher, there is no fee at all: you receive the full agreed price for your space, and Publicit's margin is charged to the advertiser on top.
What does a Connected TV campaign actually cost?
On 5 October 2026, the Connected TV spaces listed on Publicit carried a 20 € CPM, set by their publishers. Applied to the pricing model on this page, the 500 € campaign minimum buys 25,000 impressions, and the total charged to a buyer in Spain is 665.50 €: 500 € of media, a 50 € platform fee and 115.50 € of VAT at 21%. A 1,000 € budget buys 50,000 impressions for 1,331 €, the same worked example used on this page. All in, each thousand impressions costs 26.62 €. These are the prices publishers set on their listings that day, not a Publicit rate card, and they change when publishers reprice their spaces, so check each listing before booking.
Frequently asked questions about pricing
No. Publicit does not set media prices, so there is no rate card to publish. Each publisher lists their own inventory and sets their own price, and you see that price in the dashboard before requesting the space. What Publicit sets is its own fee: 10% of the media budget.
A campaign needs a total budget of at least 500 € and a daily budget of at least 50 €, or the equivalent in the campaign's currency. Above that you pay per space rather than per period, so the practical floor is the price of the spaces you book, and there is no monthly minimum or spend commitment. You set both budgets for each campaign.
No. The publisher receives the full agreed price for their space. The 10% is charged to the advertiser on top of the media budget. If an advertiser uses a promotional discount, that discount is Publicit's cost and does not reduce the publisher's payout either.
No. Searching the inventory, adding spaces and uploading creatives are free. The card is charged once, when you launch the campaign: the media budget you set, Publicit's 10% fee and the VAT that applies.
The media cost is the CPM rate multiplied by the impressions delivered, divided by one thousand. A space with 200,000 weekly impressions at a 4 euro CPM has a media cost of 800 euros for the week, before the platform fee and VAT.
Yes. Each campaign has a total budget, which is the hard ceiling, and a daily budget that controls pacing. You can also let the platform bid automatically or set a maximum CPM bid yourself, and cap frequency at 1, 3, 5, 7 or 10 days.
If the campaign has not started delivering and is still a draft, you can cancel the payment and the money comes back to you. Once a campaign is live it is spending against real inventory, so write to info@publicit.es and we look at it case by case.
See real prices
Signing up is free and browsing the infrastructure costs nothing. You can search spaces by city, filter by price and impressions, and see what each publisher charges before committing to anything.
Publicit Global SLU, Barcelona. Prices and fees stated as of September 2026.