Sell your advertising space directly to advertisers
Publicit is an infrastructure where media owners list their advertising inventory, set their own price and sell it to advertisers through the auction.
Free to list. Publicit's fee is charged to the advertiser and never deducted from your payout.
Screens, billboards, TV and connected TV, radio, print, newsletters and sponsorships: listing is free and there is no commission on your side. The advertiser pays your full price, and Publicit charges its 10% fee on top of it. Your payout is a Stripe transfer to your connected account, with nothing deducted from your side.
Media owners this is built for
Publicit sells space, not clicks. If you own something people look at or listen to, it can be listed:
Outdoor
Billboards, digital screens, transit and street furniture: a single screen in a shop window or a network of two hundred.
Digital
Websites, apps, newsletters and social channels, priced per thousand impressions, per click, per lead or per send.
Television and connected TV
Linear slots and streaming inventory, including programmatic CTV.
Radio
And podcasts.
Newspapers and magazines, with a booking deadline per issue.
Sponsorship
Events, teams, venues and content.
Each listing has one of six types in the platform, and the fields you fill in change with it: an outdoor space asks for daily traffic, illumination and viewing distance; a digital one asks for viewability, click-through and open rates; a print one asks for its booking deadline.
What you decide in a listing
The listing is yours. Publicit does not set prices, does not add a markup and does not decide who gets to advertise on your space.
| Decision | Your options |
|---|---|
| Price model | Fixed price, dynamic price, or negotiable |
| Rate | CPM, CPC, CPD, CPA, CPL, CPV or a flat fee, in EUR, USD or GBP |
| Duration | Fixed dates, ongoing, a single event, or newsletter sends, with a minimum number of campaign days |
| Restrictions | Categories you block outright, or flag with a warning the advertiser sees |
| Policies | Your cancellation policy, refund policy, content ownership and legal requirements, plus any custom clause |
| Deliverables | What you need from the advertiser (photo, video, audio or other), marked required, optional or recommended, with dimensions, maximum duration, accepted formats, resolution, file size and the minimum notice before the placement runs |
| Availability | Available, unavailable or draft, switched at any time |
Every listing also carries its location down to the exact address, its estimated reach, and the audience data you have: age range, gender, industry. Advertisers filter the infrastructure on price and reach, so the more complete the listing, the more often it shows up.
How demand reaches your space
Advertisers build their campaigns in self-service and buy through the auction. There is no approval queue on your side: you do not review campaigns one by one, and you do not review their creatives.
- Your rules live on the listing, not in an inbox. The categories you block or flag, the formats you accept and the notice you need before a placement runs are published on the space, and advertisers see them before they buy.
- Creatives are checked automatically against the format specifications of each space: dimensions, duration, file type and weight, following the IAB Spain standard. It is a technical check, not an editorial one.
- The advertiser pays when they launch the campaign, not at the end of a negotiation, so there is nothing to chase and nothing to wait for.
- Every space is bought on its own terms. A campaign running across several spaces does not hold any of them up.
Once a campaign is paid, the space is booked for it and becomes active on its start date.
How you get paid
The advertiser is charged your agreed price plus Publicit's 10% fee plus VAT, in a single Stripe payment to Publicit, at the moment they launch the campaign. Your part is 100% of the agreed price.
The advertiser launches
The full amount is charged to their card in one Stripe payment to Publicit: your price, the 10% fee and the VAT on top.
The campaign runs
Your space delivers the placement it was booked for.
You receive your price
A Stripe transfer of the full agreed price to your connected account. Publicit's fee never comes out of it.
On a space you listed at 1,000 euros, you receive 1,000.
Publicit's 10% fee and the VAT are charged to the advertiser on top, and never come out of your side. Promotional discounts Publicit gives new advertisers come out of Publicit's side and never reduce your payout. Publicit issues the legal invoice to the advertiser for the full amount. The complete charge model is on the pricing page.
Payouts go through Stripe Connect, with an Express account you set up from the dashboard in a few minutes. You can publish listings before connecting Stripe, but an advertiser cannot pay for your space until the account is active, so it is the first thing to do.
How delivery is measured
Programmatic inventory reports itself. Both sides read the same numbers.
For television and connected TV running as programmatic inventory, delivery is measured by the exchange that served the ad, impression by impression, and the figures land in the dashboard without anyone typing them in.
When a placement is bought outside the auction, Publicit loads the media owner's delivery report and shows it in the advertiser's dashboard flagged as reported data, so it is always clear which figures were measured and which were declared.
Connected TV and programmatic inventory
Television and connected TV spaces can be flagged as programmatic inventory. Those are made available to Publicit's ad exchange, and their delivery is measured from the exchange itself rather than reported by hand afterwards. If you run a streaming service, a FAST channel or a broadcaster's app, this is how your inventory is sold on Publicit.
Your team and your account
A publisher account is created as a publisher at sign-up, separate from advertiser accounts. Inside it you invite colleagues with one of three roles, owner, admin or user, so the person who manages listings does not need to be the person who owns the Stripe account.
Frequently asked questions from publishers
No. Creating an account and publishing listings is free. Publicit earns its 10% fee from the advertiser, on top of your price, when a campaign is paid. If nothing is booked, nobody pays anything.
None. You receive the full price you set for your space. The 10% platform fee is charged to the advertiser on top of your price, and any promotional discount given to the advertiser is Publicit's cost, not yours.
Not campaign by campaign. Campaigns reach your space through the auction, not as a request you accept or decline, so there is no approval step and no creative review. What you set are the rules on the listing itself: the categories you block or flag, the formats you accept and the notice you need before a placement runs. Advertisers see all of it before they buy.
Your payout is a Stripe transfer of the full agreed price to your connected account, with nothing deducted: Publicit's 10% fee is charged to the advertiser on top of your price, never taken out of it. The advertiser pays Publicit when they launch the campaign, so your payout does not depend on anyone settling an invoice weeks later.
Yes, to receive money. Publicit uses Stripe Connect Express accounts, set up from the dashboard in a few minutes. You can create listings before connecting Stripe, but an advertiser cannot pay for your space until your Stripe account is active.
Yes. Fixed, dynamic or negotiable price, and the rate type of your choice: CPM, CPC, CPD, CPA, CPL, CPV or a flat fee, in euros, dollars or pounds. You also set the minimum campaign length, the categories you block, and your cancellation, refund and content policies.
Yes. Every listing has an availability switch, available, unavailable or draft, and you change it from the dashboard whenever you want. You do not have to delete the space to stop selling it.
Yes. A listing is one space, and the infrastructure is built for media owners of any size: one screen in a shop, a regional newspaper, a cinema, a streaming channel. What matters is that the listing is complete, because advertisers filter on price, location and reach.
List your first space
Sign-up is free. Set your price, your policies and what you need from advertisers, connect Stripe, and your space starts competing for campaigns in the auction.
Publicit Global SLU, Barcelona. Fees and flows described as of September 2026.