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The platform

How the Publicit platform works, end to end.

Publicit is a self-service advertising platform for connected TV and digital screens. You build the campaign, choose where it runs, upload the ad and pay from one dashboard, without an agency or a sales call. Underneath, Publicit’s own infrastructure sends it to its bidder, buys the ad breaks and measures what was delivered.

Create a free account See the infrastructure
Minimum per campaign
€500
Publicit fee
10% + VAT
Creative formats checked
71 (IAB Spain)
From your AI assistant
19 MCP tools

Building a campaign

Seven steps, one dashboard.

Everything happens in the browser. Under each step, what the infrastructure does with it.

  1. 01

    Objective

    Awareness, Traffic, Leads, Sales, Retargeting or App Promotion. A Retargeting campaign needs at least one audience.

    UnderneathRetargeting audiences are the households that visited your website, collected by the Publicit pixel.

  2. 02

    Budget and dates

    A total budget with start and end dates, a daily budget, or an always-on campaign paid from a prepaid balance. From €500 per campaign and €50 a day.

    UnderneathA total budget is turned into a daily one (total ÷ days), which is what the bidder paces against.

  3. 03

    Audience

    Location, age, gender and interests. For programmatic TV, also up to 1,000 postal codes, the hours of the day and a frequency cap per household.

    UnderneathPostal codes, hours, frequency and audiences reach the bidder, which checks them on every ad break. What it checks

  4. 04

    Where it runs

    Start from the spaces recommended for your campaign and adjust them. They share the budget, and you choose how much goes to each one.

    UnderneathThe bidder buys every space ad break by ad break, within the share you gave it.

  5. 05

    Creatives

    Upload the spot or the visual. Each file is checked against the format of the space it runs on, one of 71 IAB Spain formats, reading the file itself and not its extension. There is no approval round with each publisher: once it passes the check, the bidder can serve it.

    UnderneathFiles go straight to private storage, up to 5 GB, without passing through our servers. Ad specs

  6. 06

    Pay and launch

    You pay the media price, plus a 10% Publicit fee, plus VAT on both, and launch. From that moment the campaign is in the bidder’s hands.

    UnderneathThe campaign is synced to the bidder as soon as it changes, and the same when you pause it. Pricing

  7. 07

    Results

    Delivery is measured from what the bidder actually served and shows up hour by hour, by channel and by space, next to the visits to your website.

    UnderneathImpressions, spend, effective CPM and households reached come from what the bidder actually served.

How it is bought

You set the rules, the bidder buys.

Every space is bought in real time by Publicit’s bidder, ad break by ad break, within the rules you set in the campaign. Nobody has to accept it by hand.

You decide

The budget, the audience and the price.

In the dashboard or from your AI assistant.

  1. Total, daily or always-on budget, from €500 per campaign and €50 a day.
  2. Postal codes, hours of the day, frequency per household and website audiences.
  3. The spaces and the share of the budget each one gets.
  4. A maximum CPM, from €12, or an automatic bid.
  5. The creative, checked against its format before it can run.

The bidder buys

Ad breaks bought one by one, in real time.

Publicit’s own bidder for connected TV.

  1. The campaign is synced to the bidder as soon as you save or launch it.
  2. On each ad break that matches your rules, it bids within your maximum CPM.
  3. If it wins, your spot plays and the impression is counted.
  4. The daily budget caps what it can spend each day.
  5. Pause, and it stops bidding.

Results: measured, hour by hour. Inside the bidder

The rest, in the same dashboard.

  • Always-on campaignsPrepaid balanceAn always-on campaign runs with no end date from a prepaid balance. Each day you are charged what was actually delivered, never more than your daily budget, and a day without measured delivery is not charged. Top-ups carry the same fee and VAT, and automatic top-up is optional.
  • Your AI assistantMCP serverConnect Claude, ChatGPT or any MCP client by signing in with your Publicit account. It has 19 tools to create, launch, pause and review campaigns, and anything that moves money first shows the exact amount and waits for your yes. Cards and funds are only added from the dashboard. Publicit with your AI
  • Ads you already haveMeta and YouTubePublicit can find the ads you already run on Meta through Meta’s public Ad Library, and your YouTube videos, so you can reuse them. YouTube videos are linked, not downloaded.
  • InvoicesFor every paymentEach payment comes with its invoice, and EU VAT numbers are checked against the EU’s VIES register.

Frequently asked questions

Is Publicit an agency?

No. Publicit is software. You choose the spaces, set the budget and audience and upload the creatives yourself, in the dashboard or from your AI assistant. Publicit runs the infrastructure underneath: the bidder, the payments, the creative checks and the invoices.

Is there a minimum budget?

Yes: €500 per campaign and €50 a day. An always-on campaign also needs at least €50 a day, and the first top-up of its balance is at least €500.

How much does it cost?

The media price, plus a 10% Publicit fee, plus VAT on both. For example, €2,000 of media is €2,000 + €200 fee + €462 VAT (21%) = €2,662. Outside the EU, VAT is 0%. See pricing.

Does a publisher have to approve my campaign or my ad?

No. Publicit checks that each file matches its format, and Publicit’s bidder buys the ad breaks in real time, so there is no approval round with each publisher.

When is my card charged?

When you launch: the campaign needs its dates, its budget and at least one creative. Always-on campaigns are charged day by day from your balance, only for what was delivered.

Can I see results in real time?

Yes. Delivery is measured by the bidder from what it actually served and shown hour by hour, with impressions, spend, effective CPM and households reached.

Can I show my ad on TV to people who visited my website?

Yes, with a Retargeting campaign. You add the Publicit pixel to your website, choose a window of 1 to 30 days, and the bidder only bids on the TVs of the households that visited it..

Can I use Publicit from an AI assistant?

Yes. Publicit’s MCP server lets Claude, ChatGPT or any MCP client create, launch, pause and review your campaigns once you sign in with your Publicit account. Launching or resuming moves money, so the assistant first shows the exact amount and only charges it after you approve. See Publicit with your AI.

Build your first campaign.

Signing up is free, and you see what each space costs before paying anything.

Create a free account Book a demo

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