What each outdoor format costs in Spain according to public rates, who sells it, and how to buy it yourself, site by site.
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Outdoor advertising in Spain is bought per site and per period, and according to the public rates of agencies and resellers a mupi costs between 92 and 320 euros per face per week, a bus shelter between 112 and 350, an 8x3 billboard between 312 euros a month in a small town and 1,200 in Madrid or Barcelona, a bus in the standard format from 565 euros a month in Valencia and 1,000 in Madrid, and a digital screen from 135 euros per week, always excluding VAT and, except for screens, excluding printing. It is a 460.5 million euro market in 2025 according to InfoAdex. Bus and metro concession holders do not publish rates; on Publicit each owner publishes their site with location, dimensions, price and traffic data, you book it yourself from 500 euros per campaign with a 10% fee plus VAT, and you only pay once the owner approves.
Each format is sold differently: billboards per month or fortnight, street furniture and metro per week, buses per month and per bus, and digital screens per week, per play or by impressions. These are the most recent public figures, excluding VAT and production unless stated.
| Format | Public price | How it is sold | Source |
|---|---|---|---|
| Mupi | 92 to 320 € per face per week | Per face per week, or in circuits | Marco Visual |
| Bus shelter | 112 to 350 € per face per week (224 to 700 € per fortnight) | Per face per week, or in circuits | Marco Visual |
| Mupis and shelters in small towns | from 30 € per week per ad | Per week | AN Publicidad |
| 8x3 billboard | 312 to 450 € a month in small towns; 700 to 1,200 € in Madrid and Barcelona | Per month or fortnight; printing extra | Marco Visual |
| Bus, standard format | from 565 € a month in Valencia; from 896 € in Barcelona; from 1,000 € in Madrid | Per bus per month; production extra | AN Publicidad |
| Madrid Metro, jet panel | 280 € per face per week | Per face per week | Marco Visual |
| Digital screen | from 135 € per screen per week, no printing | Per week, looping with other advertisers | Marco Visual |
| Taxi | No recent public rate | Custom quote | Agencies do not publish prices |
The figures are indicative: they change with the city, the exact location, the number of faces and the duration, and agencies usually negotiate discounts on the rate card. They tell you the order of magnitude.
Street furniture, buses and metro in the big cities are run by concession holders that win a public tender: Global sells the buses of EMT Madrid, TMB in Barcelona and EMT Valencia, plus the Barcelona metro, and JCDecaux the Madrid Metro, under a 10-year concession renewed in 2023. None publishes rates: you buy through an agency or by asking for a quote.
Billboards and many screens belong to smaller outdoor companies and local owners, who sell directly or through agencies and resellers. On Publicit they publish their site with price and data, and the advertiser books it with no intermediaries.
If you book a site that already exists, you do not apply for a licence yourself: in Madrid, for example, the licence belongs to the installation and its holder is the advertising company, whose name must appear on the site, under the 2009 Outdoor Advertising Bylaw. But the same bylaw also holds the promoters of the advertised product responsible for infringements, so it pays to book with a holder whose licence is in order. Each city council has its own bylaw.
Three words that appear in any outdoor quote. A face is each side of a site: a mupi has two. A circuit is a set of faces bought together, spread across a city or an area. A fortnight (catorcena) is the 14-day period in which billboards are usually sold in Spain. On Publicit an owner can group several sites into a pack, which works like a circuit, or you can pick site by site.
Price by city, how it is sold and what you must deliver for each format:
On Publicit each outdoor site is published by its owner with the data an advertiser needs to decide without calling anyone:
On Publicit you buy directly from the owner of each site, from your browser:
According to public rates, a mupi costs between 92 and 320 euros per face per week, a bus shelter between 112 and 350, an 8x3 billboard between 312 euros a month in a small town and 1,200 in Madrid or Barcelona, a bus in the standard format from 565 euros a month in Valencia and 1,000 in Madrid, and a digital screen from 135 euros per week, all excluding VAT. On Publicit each site shows its price before you request it.
In small towns, a mupi or bus shelter from about 30 euros per week; in cities, digital screens from 135 euros per week, which also have no printing cost. An 8x3 billboard in a small town is around 312 to 450 euros a month, plus printing.
Not if the site already exists: the licence belongs to the installation and is held by the advertising company. Even so, Madrid's 2009 bylaw also holds the advertiser responsible for infringements, so it pays to book with a holder in good standing.
The concession holders: Global sells the buses of EMT Madrid, TMB and EMT Valencia and the Barcelona metro, and JCDecaux the Madrid Metro. They do not publish rates; you buy through an agency or by quote.
Yes. On Publicit you pick site by site, with a minimum of 500 euros per campaign in total. Some owners sell packs of several sites, the equivalent of a circuit.
Usually not. For billboards, paper printing costs between 80 and 150 euros per fortnight or a vinyl between 400 and 550 euros for the whole campaign, according to public rates. On Publicit the listing states what you must deliver; digital screens need no printing.
On Publicit the payment is held until the owner proves the placement with a photo, video or document, and you accept that proof.
Digital Out Of Home: outdoor advertising on digital screens, on the street, in shopping centres or in stations. The ad loops with others and can be changed without printing anything.
Market figures are public and third-party (agencies and resellers), excluding VAT unless stated, with their date. Bus and metro concession holders do not publish rates. Publicit facts come from the platform itself.
It is free and commits you to nothing: set your city, filter by site type and price, and compare with the figures on this page.
Publicit Global S.L., Barcelona. Platform facts and third-party figures checked on 24 September 2026.