What advertising on public transport in Madrid, Barcelona and Valencia costs, who sells it, and how to book it.
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Advertising on a city bus in Spain costs, according to 2026 public rates, from 565 euros a month in Valencia, from 896 in Barcelona and from 1,000 in Madrid for a bus in the standard format, excluding VAT and production; a full rear starts at about 1,310 euros a month in Valencia and 1,818 in Madrid, and a fully wrapped bus at 3,174 euros a month in Madrid. On the metro, a Madrid Metro jet panel costs 280 euros per face per week and a Barcelona Metro mupi 325 euros per week. Taxis have no recent public rate: you ask for quotes. The buses of Madrid, Barcelona and Valencia and the Barcelona metro are sold by Global, and the Madrid Metro by JCDecaux; neither publishes rates. On Publicit owners publish vehicles and stations with prices, and you book them from 500 euros per campaign.
You pay per bus per month, and the price depends on the format: how much of the bus your ad covers. AN Publicidad figures, excluding VAT and production:
| City and format | Per bus per month | Source |
|---|---|---|
| Madrid, standard | from 1,000 € | AN Publicidad |
| Madrid, large side | from 1,469 € | AN Publicidad |
| Madrid, full rear | from 1,818 € | AN Publicidad |
| Madrid, full wrap | from 3,174 € | AN Publicidad |
| Madrid, intercity, standard | from 989 € | AN Publicidad |
| Barcelona, standard | from 896 € | AN Publicidad |
| Barcelona, full rear | from 1,800 € (1,950 € on articulated buses) | AN Publicidad |
| Valencia, standard | from 565 € | AN Publicidad |
| Valencia, full rear | about 1,310 € | AN Publicidad |
| Valencia, full wrap | over 2,240 € | AN Publicidad |
There is no mandatory minimum number of buses: you can book one. For the campaign to be noticed, the same agency recommends circuits of 5 to 10 buses in Valencia. Production, the vinyl and fitting it, is paid separately.
The metro is sold per face per week or per month. A jet panel, the 1.47 by 2 metre corridor panel, costs 280 euros per face per week at stations such as Goya or Velázquez on the Madrid Metro, and 350 at Feria de Madrid, plus 50 to 70 euros printing per face. A Madrid Metro mupi costs between 318 and 600 euros a month depending on its category, and a 4x3 platform billboard between 552 and 1,095 euros per week. On the Barcelona Metro a mupi costs 325 euros per week. All excluding VAT.
We found no public fortnightly rates for the metro: every source charges per week or per month.
Ads go on the roof sign, on the doors or as a full wrap. The agencies selling it in Madrid, Barcelona and Valencia do not publish prices: they ask you to fill in a form and quote. That is why we give no figure; the only one circulating is over ten years old.
The buses of EMT Madrid, a fleet of over 2,000 buses, are sold by Global, which renewed the contract in 2024 for the third consecutive time; so are those of TMB in Barcelona and EMT Valencia, and the Barcelona metro. The Madrid Metro is sold by JCDecaux under a 10-year concession renewed in 2023. Neither publishes rates: you buy through an agency. On Publicit owners of sites on vehicles and in stations publish them with their price and you book them directly.
On Publicit each outdoor site is published by its owner with the data an advertiser needs to decide without calling anyone:
On Publicit you buy directly from the owner of each site, from your browser:
Per bus per month, excluding VAT and production, a standard format costs from 565 euros in Valencia, 896 in Barcelona and 1,000 in Madrid; a full rear from about 1,310 euros in Valencia and 1,818 in Madrid; and a fully wrapped bus from 3,174 euros in Madrid, according to AN Publicidad.
From 1,000 euros a month per bus in the standard format, 1,469 for a large side, 1,818 for a full rear and 3,174 for a full wrap, excluding VAT and production. They are sold by Global.
There is no mandatory minimum: you can book a single bus. For the campaign to be noticed, agencies recommend circuits of 5 to 10 buses.
A corridor jet panel, 280 euros per face per week at stations such as Goya or Velázquez; a mupi, between 318 and 600 euros a month by category; a 4x3 platform billboard, between 552 and 1,095 euros per week, excluding VAT. It is sold by JCDecaux.
A mupi, 325 euros per week excluding VAT, according to rates published by a reseller. It is sold by Global.
There are no recent public rates: agencies give custom quotes by format (roof, doors or full wrap), city and number of taxis.
Market figures are public and third-party (agencies and resellers), excluding VAT unless stated, with their date. Bus and metro concession holders do not publish rates. Publicit facts come from the platform itself.
It is free and commits you to nothing: set your city, filter by site type and price, and compare with the figures on this page.
Publicit Global S.L., Barcelona. Platform facts and third-party figures checked on 24 September 2026.