Bus shelter and mupi advertising in Spain
What advertising on your city's street furniture costs, how it is sold, and how to book it yourself, face by face.
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Advertising on a bus shelter or a mupi in Spain costs, according to 2026 public rates, between 92 and 320 euros per face per week for a mupi and between 112 and 350 for a bus shelter, that is between 224 and 700 euros per fortnight, excluding VAT and usually excluding printing. In small towns there are faces from 30 euros per week, and in Madrid and Barcelona, where the network is almost all digital and is sometimes sold in large circuits, one agency puts a face at about 70 euros per week. In big cities street furniture is run by concession holders that do not publish rates; on Publicit each owner publishes their faces with location, dimensions and price, and you book them yourself from 500 euros per campaign.
What a mupi and a bus shelter cost
A mupi is the vertical street panel, usually lit. A bus shelter is the bus stop with an advertising panel. Both are sold per face per week, individually or in circuits. Public figures, excluding VAT:
| Site | Price | Source |
|---|---|---|
| Mupi | 92 to 320 € per face per week | Marco Visual |
| Bus shelter | 112 to 350 € per face per week (224 to 700 € per fortnight) | Marco Visual |
| 5-face mupi circuit, 1 week, Igualada | 900 € | Marco Visual |
| Mupis and shelters in small towns | from 30 € per week per ad | AN Publicidad |
| Madrid and Barcelona, mostly digital network | about 70 € per face per week; sometimes in 100-face circuits | AN Publicidad |
| Madrid Metro, mupi | 318 to 600 € a month by category | Publicidad Metro |
| Barcelona Metro, mupi | 325 € per week | Publicidad Metro |
The two agencies give different figures for Madrid and Barcelona because they sell different things: individual faces in specific locations versus large circuits of the digital network. Take the full range as the reference.
Circuits and single faces
In big cities street furniture has traditionally been sold in circuits: dozens or hundreds of faces spread across the city, priced as a set. That is what makes starting expensive. If your business serves one neighbourhood, you want the opposite: a few faces near you.
On Publicit you pick face by face, seeing the exact corner on Street View, and the owner can also offer packs of several faces, which work like a tailored circuit.
What you need to advertise on a mupi
A poster printed to the site's size, or an image or video file if the mupi is digital. On Publicit each listing states what you must deliver, with what dimensions and formats, and how many hours in advance. Digital screens have no printing cost; they are covered in digital screen advertising.
What each outdoor space shows on Publicit
On Publicit each outdoor site is published by its owner with the data an advertiser needs to decide without calling anyone:
- Location, Street View and photos. You see the street and the framing of the site before booking it.
- Dimensions and illumination. Width and height with their unit, and whether the site is lit.
- Viewing angle and distance, and daily traffic. When the owner publishes them, they let you compare sites in the same area.
- Nearby points of interest. For example a shopping centre or a station, with its distance.
- Price and model. Fixed, dynamic or negotiable price, usually per week or per month, or by impressions on digital screens. Some owners group several sites into a pack, the equivalent of a circuit.
- What you must deliver and when. Dimensions, formats and how many hours in advance they need the final artwork.
How to buy outdoor advertising without an agency
On Publicit you buy directly from the owner of each site, from your browser:
- Create an account with your work email. It is free and nothing is charged for browsing or requesting.
- Search by city and site type. Billboards, bus shelters, mupis, buses, stations or digital screens, each with its price on the listing.
- Set budget and dates. Minimum 500 euros per campaign and 50 euros per day. A site can require a minimum number of days, shown on its listing.
- Upload the artwork and pick your sites. Nobody has to approve it first: the only check is automatic, against the format of each site.
- Launch and pay. The site's price plus a 10% fee and VAT, charged when you launch the campaign.
Other outdoor formats
The outdoor advertising market in Spain, in figures
Outdoor advertising took 460.5 million euros in Spain in 2025, 6.7% more than the 431.7 million of 2024 and 7.3% of spend in measured media, according to InfoAdex. 268.4 million went to printed sites such as billboards, bus shelters and buses, and 192.1 million to digital screens, so 41.7% of outdoor spend is already digital (Publicit's calculation from the InfoAdex table). Sources and the rest of the offline media are in Offline advertising in Spain and the InfoAdex 2026 study press release (PDF).
Frequently asked questions about bus shelter and mupi advertising
Between 112 and 350 euros per face per week, or between 224 and 700 euros per fortnight, excluding VAT, according to 2026 public rates. In small towns there are faces from 30 euros per week.
Between 92 and 320 euros per face per week, excluding VAT. In Madrid and Barcelona, where the network is almost all digital, one agency puts a face at about 70 euros per week, sometimes in large circuits.
According to AN Publicidad, about 70 euros per face per week on Madrid's network, which is almost all digital and is sometimes booked in 100-face circuits. Marco Visual gives a general range of 112 to 350 euros per face per week for shelters.
In big cities, concession holders that win a municipal tender and do not publish rates. On Publicit owners publish their faces with prices and you book them directly.
Yes. On Publicit you pick face by face, with a minimum of 500 euros per campaign in total, or a pack of several faces if the owner offers one.
Usually not, except for digital mupis, which need no printing. Each listing on Publicit states what you must deliver.
Sources
Market figures are public and third-party (agencies and resellers), excluding VAT unless stated, with their date. Bus and metro concession holders do not publish rates. Publicit facts come from the platform itself.
- Marco Visual: outdoor advertising prices and what they include (updated 12 May 2026)
- AN Publicidad: street furniture advertising (accessed 24 September 2026)
- Publicidad Metro: Madrid Metro rates (accessed 24 September 2026)
- Publicidad Metro: Barcelona Metro rates (accessed 24 September 2026)
- Marco Visual: digital mupis, DOOH screens booked online (accessed 24 September 2026)
See which bus shelters and mupis are available in your city
It is free and commits you to nothing: set your city, filter by site type and price, and compare with the figures on this page.
Publicit Global SLU, Barcelona. Platform facts and third-party figures checked on 24 September 2026.