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About Publicit

Publicit, the self-service advertising infrastructure built in Barcelona

Publicit is a self-service advertising platform built and operated by Publicit Global SLU, an independent company founded in Barcelona in January 2025. It lets a business buy advertising on Connected TV, billboards, digital screens, metro and transit, in-app, press and radio from one dashboard, at the prices publishers set themselves, without an agency and without a sales call.

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Founded
January 2025
Headquarters
Barcelona
Pre-seed
€700,000
Ownership
Independent

The founders

Three co-founders, in Barcelona, in January 2025.

  • Gabriel García Asensio, Co-Founder and CEO

    A former CERN engineer. Gabriel leads the company and its technical direction, including the real-time bidding infrastructure behind Publicit Ad-Exchange, which is engineered for sub-5ms p99 bid response latency.

    LinkedIn

  • Andrés Buendía, Co-Founder and Head of Sales

    Andrés runs the commercial side of Publicit: the advertiser and publisher relationships that turn listed inventory into campaigns actually on screen. He came from sales at Seedtag and at the video advertising platform Vidoomy, after three years in ad operations and programmatic sales at the newspaper ElNacional.cat.

    LinkedIn

  • Jordi Orteu, Co-Founder and Business Development

    Jordi leads business development and go-to-market, getting Publicit in front of the small and medium-sized companies it was built for. Previously a sales development representative at Deel, the global payroll and hiring platform, and before that in sales at Landbot and Talenom.

    LinkedIn

The problem Publicit solves

With a media agency

  1. A briefing meeting
  2. A proposal
  3. A negotiated rate you never fully see
  4. Weeks between deciding and going live

With Publicit

  1. Publishers set their own prices
  2. You see the real price of each space
  3. You book it yourself

Buying a television spot, a billboard or a metro panel has traditionally required a media agency: a briefing meeting, a proposal, a negotiated rate you never fully see, and weeks between deciding and going live. That process works for companies spending at that scale. For a startup with a product and a runway, or a small business with a regional budget, it prices them out of entire channels.

Publicit is building the infrastructure that removes the intermediary. Publishers list their own inventory and set their own prices. Advertisers search that inventory, see the real price of each space, and book it themselves. The company describes what it is building as advertising infrastructure designed to improve access to digital and omnichannel advertising for small and medium-sized businesses.

The two sides are deliberately symmetrical.

Publishers A publisher is not passive inventory: they review each campaign requested for their space and decide whether it runs.
Advertisers An advertiser is not a line in someone else’s media plan: they pick every placement by hand.

Funding

A 700,000 euro pre-seed round, in May 2026

In May 2026 Publicit closed a 700,000 euro pre-seed round, co-led by BStartup (Banco Sabadell) and Successful Fund, with participation from AticcoLab and several business angels from the Spanish technology and media sectors.

  • BStartup Banco Sabadell · co-lead
  • Successful Fund Co-lead
  • AticcoLab Participant
  • Business angels Spanish technology and media

The round was covered by Tech.eu on 27 May 2026: Publicit secures €700K to reinvent programmatic advertising.

Timeline

  1. January 2025

    Publicit Global SLU founded in Barcelona

  2. May 2026

    700,000 euro pre-seed round closed, co-led by BStartup and Successful Fund

  3. 2026

    Publicit MCP released: a native Model Context Protocol server to manage campaigns from an AI assistant

  4. 2026

    Publicit Ad-Exchange in early access: RTB infrastructure engineered for sub-5ms p99 bid latency

What Publicit operates

  • The infrastructure and dashboard At dashboard.publicit.com, advertisers build campaigns and publishers list their spaces.
  • Publicit Ad-Exchange Programmatic RTB infrastructure for CTV, DOOH, OOH and in-app inventory, normalized into OpenRTB-compatible formats. Currently in early access.
  • Publicit MCP A native Model Context Protocol server, so campaigns can be managed in plain language from an AI assistant such as Claude.

How the infrastructure works step by step is on the platform page, and the publisher side on Publicit for publishers.

Not Publicis, not Publicitas

No. Publicit is Publicit Global SLU, an independent company founded in Barcelona in January 2025. It has no relationship, ownership link or commercial connection with Publicis Groupe, the French advertising holding company, or with Publicitas AG, the Swiss media company. The names are similar and the companies are unrelated.

Company details

Legal entity
Publicit Global SLU
Based in
Barcelona, Spain
Founded
January 2025, Barcelona
Compliance
Registered IAB Europe TCF v2.3 vendor (Global Vendor List ID 1563). sellers.json published

Publicit operates across Europe and is run from Barcelona. Open roles are listed on the careers page.

Try it

Signing up is free and browsing the infrastructure costs nothing. You can see what each publisher charges before committing to anything, and what Publicit charges on top.

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Made in Barcelona · Leer en español