Publicit, the self-service advertising platform built in Barcelona
Independent, founded in January 2025, run from Barcelona.
Publicit is a self-service advertising platform built and operated by Publicit Global S.L., an independent company founded in Barcelona in January 2025. It lets a business buy advertising on Connected TV, billboards, digital screens, metro and transit, in-app, press and radio from one dashboard, at the prices publishers set themselves, without an agency and without a sales call.
The problem Publicit solves
Buying a television spot, a billboard or a metro panel has traditionally required a media agency: a briefing meeting, a proposal, a negotiated rate you never fully see, and weeks between deciding and going live. That process works for companies spending at that scale. For a startup with a product and a runway, or a small business with a regional budget, it prices them out of entire channels.
Publicit is building the infrastructure that removes the intermediary. Publishers list their own inventory and set their own prices. Advertisers search that inventory, see the real price of each space, and book it themselves. The company describes what it is building as advertising infrastructure designed to improve access to digital and omnichannel advertising for small and medium-sized businesses.
The two sides are deliberately symmetrical. A publisher is not passive inventory: they review each campaign requested for their space and decide whether it runs. An advertiser is not a line in someone else's media plan: they pick every placement by hand.
The founders
Three co-founders, in Barcelona, in January 2025.
Gabriel García Asensio, Co-Founder and CEO
A former CERN engineer. Gabriel leads the company and its technical direction, including the real-time bidding infrastructure behind Publicit Ad-Exchange, which is engineered for sub-5ms p99 bid response latency. LinkedIn
Andrés Buendía, Co-Founder
Previously at Seedtag, the contextual advertising company. LinkedIn
Jordi Orteu, Co-Founder
Previously at Deel, the global payroll and hiring platform. LinkedIn
Funding
In May 2026 Publicit closed a 700,000 euro pre-seed round, co-led by BStartup (Banco Sabadell) and Successful Fund, with participation from AticcoLab and several business angels from the Spanish technology and media sectors.
The round was covered by Tech.eu on 27 May 2026: Publicit secures €700K to reinvent programmatic advertising.
Timeline
- January 2025
Publicit Global S.L. founded in Barcelona
- May 2026
700,000 euro pre-seed round closed, co-led by BStartup and Successful Fund
- 2026
Publicit MCP released, one of the first native Model Context Protocol servers among advertising platforms
- 2026
Publicit Ad-Exchange in early access: RTB infrastructure engineered for sub-5ms p99 bid latency
What Publicit operates
- The marketplace and dashboard at dashboard.publicit.com, where advertisers build campaigns and publishers list spaces.
- Publicit Ad-Exchange, programmatic RTB infrastructure for CTV, DOOH, OOH and in-app inventory, normalized into OpenRTB-compatible formats. Currently in early access.
- Publicit MCP, a native Model Context Protocol server, so campaigns can be managed in plain language from an AI assistant such as Claude. One of the first among advertising platforms.
- Escrowed payments through Stripe: an advertiser's payment is held until the publisher evidences delivery, and the publisher receives the full agreed price for their space.
How the marketplace works step by step is on the platform page, and the publisher side on Publicit for publishers.
Not Publicis, not Publicitas
No. Publicit is Publicit Global S.L., an independent company founded in Barcelona in January 2025. It has no relationship, ownership link or commercial connection with Publicis Groupe, the French advertising holding company, or with Publicitas AG, the Swiss media company. The names are similar and the companies are unrelated.
Company details
| Legal entity | Publicit Global S.L. |
| Based in | Barcelona, Spain |
| Founded | January 2025, Barcelona |
| Contact | [email protected] |
| Compliance | Registered IAB Europe TCF v2.2 vendor. sellers.json published |
Publicit operates across Europe and is run from Barcelona. Open roles are listed on the careers page.
Try it
Signing up is free and browsing the marketplace costs nothing. You can see what each publisher charges before committing to anything, and what Publicit charges on top.
Made in Barcelona.