Target your customers with TV.

Publicit is European advertising infrastructure: its own real-time bidder, with a self-service platform and an MCP on top. The bidder decides, in real time, which ad plays on each screen. Publicit is omnichannel infrastructure and runs on Connected TV (CTV), digital street screens and mobile; on CTV that means smart TVs and ad-supported streaming apps. Connected TV took 10.1% of all TV advertising spend in Spain in 2025 and grew 49.2%, according to InfoAdex. Digital street screens (DOOH) and mobile run on the same bidder. Advertisers launch campaigns without an agency, from the dashboard or by asking an AI assistant such as Claude or ChatGPT. Each publisher sets the price of its spaces, and Publicit charges a 10% fee on that price plus VAT, with a minimum of 500 € per campaign and 50 € per day. Payment is taken at launch, and nobody has to approve the campaign first. Publicit Global S.L. was founded in Barcelona in January 2025. Publicit is a registered IAB Europe TCF vendor (ID 1563).

On Connected TV, Publicit sells smart TVs and ad-supported streaming apps such as Prime Video, Atresplayer or Pluto TV. Connected TV is the fastest-growing part of television in Spain. First, the money: Connected TV took 179.8 million euros in 2025, up 49.2% on 2024. Connected TV is already 10.1% of all TV spend, according to InfoAdex (February 2026), and 76.6% of Spanish homes have a smart TV, according to AIMC. Publicit is omnichannel infrastructure, so connected TV, digital street screens and mobile run on the same EU-hosted bidder, and you plan, launch and measure them from the same dashboard or from your AI assistant, with the same budget. A single campaign can combine several Connected TV platforms, with no limit on the number of spaces. Targeting goes down to postcode, time of day and a frequency cap per household, so a local business can use it too.

Advertisers use Publicit to book and launch campaigns in minutes. Publishers list ad spaces, set pricing, and monetize inventory directly, with transparent reporting and payouts through Stripe.

A Publicit campaign is set up in minutes, without an agency. You pay at launch, in a single charge with the budget, the 10% fee and VAT itemised; in Spain VAT is 21%. Everything happens in the same dashboard, in five steps. 1) Sign up for free with your work email. 2) Choose the objective, audience, dates and budget, with a minimum of 500 € in total and 50 € per day. 3) Pick the Connected TV spaces, starting from the ones the platform recommends. 4) Upload the creative, which is checked automatically against each space's format. 5) Finally, pay and launch. Nobody has to review or approve the campaign: the ad runs on the dates you chose. If you would rather skip the dashboard, an assistant such as Claude can prepare the same campaign through the Publicit MCP, and it asks for your yes before charging anything. Delivery is visible hour by hour from day one.

Publicit is built for self-service brands & agencies: you choose channels, budgets, and placements yourself. Agencies can also run client campaigns from separate accounts if needed.

Publicit operates from Barcelona and supports advertisers and publishers across Europe and beyond. Contact info@publicit.es to confirm availability for your market.

Yes. CTV advertising is advertising served to an internet-connected television, household by household, instead of being broadcast to everyone watching a channel. In Spain, 76.6% of homes have a smart TV and 70.9% have it connected to the internet, according to AIMC's 2026 media study. With Publicit you launch Connected TV campaigns across Europe from one dashboard. You pick the audience and budget, upload your spot as MP4, WebM or MOV, and go live without an agency. For example, you can target by country, region, city or postcode, by time of day and with a frequency cap per household. Publicit's own bidder buys each ad break in real time within those rules. Street screens and mobile run from the same dashboard. See which TV platforms you can advertise on and how to buy TV ads without an agency.

You pay the publisher's own price for each space, plus a 10% Publicit platform fee, plus VAT on that combined base. In Spain, VAT is 21%. No rate card and no subscription: publishers price their spaces on the infrastructure and you see the real cost of each CTV slot before booking. A campaign needs a minimum of 500 € in total and 50 € per day. Payment is taken when you launch the campaign: nobody has to approve it first. Connected TV is paid by impressions, with a price per thousand (CPM), not per airing. For comparison, we reviewed public Spanish TV rate cards in October 2026. A 20-second spot costs 35 to 100 € per airing on a local station, and 12,000 to 25,000 € in national prime time, before production. Signing up and checking the price of each space is free.

Publicit Global S.L. was founded in Barcelona in January 2025 by Gabriel García Asensio (previously at CERN), Andrés Buendía (previously at Seedtag), and Jordi Orteu (previously at Deel). In May 2026 the company raised a €700K pre-seed round led by BStartup (Banco Sabadell) and Successful Fund.

Yes. Publicit runs a native MCP (Model Context Protocol) server with 19 tools: from Claude, ChatGPT or any MCP-compatible assistant you can create a campaign, add creatives, launch or pause it and review its delivery and spend. You connect it by signing in with your Publicit account, with no token to copy. Anything that charges money shows you the exact amount first and waits for your yes. See publicit.com/mcp for setup.