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Most alternatives to Meta Ads are not other feeds. They are the channels Meta cannot sell you: Connected TV, billboards, digital screens, metro and transit, cinema, press and radio. Publicit is a self-service platform for exactly those, bookable from one dashboard at the prices publishers set themselves. It reaches the people your feed ads never do, and leaves direct response to Meta, which is what Meta is for.
Starting with this matters, because a comparison that pretends Meta is bad is not a comparison, it is a sales pitch.
If those are your requirements, Meta is not a problem to be solved. Keep it.
Three limits, and none of them are fixed by a better creative:
These are the actual alternatives, and Publicit sells all of them from one dashboard and one budget:
| Channel | What it is for | How publishers price it |
|---|---|---|
| Connected TV | Being seen on a television screen, household by household, with the credibility that carries | Usually CPM |
| Digital screens (DOOH) | Streets, malls, gyms and venues, where nobody is scrolling past | CPM or fixed period |
| Billboards and street furniture | Presence in a specific city or neighbourhood | Usually fixed, per week or month |
| Metro and transit | Captive attention during a commute | Usually fixed period |
| Cinema | Full attention, big screen, no skip button | Fixed period |
| Press, radio and podcast | Editorial credibility, and host-read spots that sound like a recommendation | Fixed, or per insertion |
Note what is not in that list: another social feed. If your problem is that Meta is expensive, a different feed is the same problem with a different logo.
| Meta Ads | Publicit | |
|---|---|---|
| Where the ad appears | Facebook and Instagram feeds, Reels, Stories, Audience Network | CTV, billboards, digital screens, metro, cinema, press, radio, in-app |
| How you get a placement | An auction decides, continuously | You pick each space by hand and request it |
| Who approves it | Automated policy review | The publisher who owns the space, individually |
| Price you see | An auction result after the fact | The publisher's own price, before you book |
| What you pay on top | Nothing separate, the margin is inside the auction | A stated 10% platform fee, plus VAT |
| Optimisation | Algorithmic, and very good at it | None. You are choosing placements, not training a model |
| Attribution | Click and conversion tracking in one system | Impressions and delivery evidence per space |
| Time to live | Minutes | Publishers usually respond within 48 hours |
| Creative you need | Feed-native video and images | A spot, or artwork sized for the format |
Yes, and it is the normal case. The pattern that makes sense: Meta and Google keep doing the direct response work, and a CTV or outdoor campaign runs in the same city or region to make the brand familiar before the click-through ever happens. On Publicit that second half is one campaign with one budget, even when it spans a television, a metro panel and a digital screen.
You supply the creative in both cases. Publicit sells and manages media, not production.
The two are not priced the same way, so a straight CPM comparison is misleading. What can be stated exactly is the Publicit side, because there is no auction hiding it:
Full breakdown with a worked example on the pricing page.
For awareness, the real alternatives are the channels Meta does not sell: Connected TV, digital screens, billboards, metro and cinema, which Publicit sells self-service from one dashboard. If what Meta was doing for you is driving direct sales, the closest alternative is Google Ads, because it also captures intent and attributes conversions.
Publicit does the part Meta cannot: television, billboards, digital screens, metro, cinema, press and radio, bought yourself at publisher prices. It does not do retargeting, dynamic product ads or algorithmic optimisation, so it works alongside Meta rather than instead of it.
Publicit's minimum is a 500 total budget and a 50 daily budget per campaign: above that you pay per space rather than per period, so the floor is the spaces you choose. Whether a specific space fits your budget is visible before you request it, and you can filter the marketplace by price.
There is no auction. Each publisher lists a space at their own price and you request it at that price. A human at the publisher then accepts, declines or asks for a revision, based on your objective, targeting, creative and fit with their audience. You are not outbid, and you are not optimised against.
You get impressions and spend for each space while the campaign runs, and the publisher submits evidence of delivery afterwards, which is reviewed before they are paid. What these placements do not give you is click-level attribution to a purchase, because most of them have no click.
For Connected TV, yes: you supply the creative. For outdoor, digital screens, metro and press you supply artwork sized for the format. Publicit does not do production, which is one of the things a media agency still does better.
Signing up is free and browsing the marketplace costs nothing. Search by city, filter by price, and see which televisions, screens and panels are actually available before deciding anything.
Publicit Global S.L., Barcelona. Fees stated as of September 2026.