What it costs to advertise on TV
Signing up is free. You pay when you launch a campaign, from 500 euros.
On Publicit a television campaign starts at 500 euros total and 50 per day, each space's price is set by its owner and visible before you book, and on top of that media price there is a 10% fee plus VAT. For reference, according to the public rates collected by agencies and broadcasters in Spain, a 20-second spot costs between 35 and 100 euros per airing on a local station, between 150 and 8,730 on a regional channel depending on channel and slot, and between 12,000 and 25,000 in national prime time, plus producing the spot; sources and channel-by-channel detail are in how much a 20-second TV ad costs in Spain. On Connected TV you pay by impressions rather than per airing, so the price depends on the platform, the area and how many households you want to reach. Signing up and checking prices is free.
Why nobody gives you a price for television
On traditional television the price of a spot depends on the channel, the programme, the time of day, the duration and the audience at that moment. Rate cards are set by the broadcasters, are not published in a comparable way, and reaching them usually means a media agency negotiating on your behalf. That is why the usual answer to this question is a range so wide it is useless for deciding anything.
Connected TV works differently, and that is why it can actually be answered: every space is listed with its price, and you see that price before committing. If you want the public figures of traditional television by channel and slot, they are in how much a 20-second TV ad costs in Spain.
What determines your price
- The platform and the specific space. A slot on a FAST channel does not cost what a premium streaming slot costs. The price is set by whoever owns the space.
- Impressions. Most Connected TV inventory is priced on a CPM basis, meaning per thousand impressions delivered.
- Location. You can target by city or region and buy only the area you care about, rather than national coverage you cannot use.
- Dates. A space can carry a minimum number of campaign days set by its owner, and a specific timeslot.
How the price is calculated
For a CPM-priced placement the media cost is:
Media cost = (CPM rate × impressions delivered) ÷ 1,000
On top of that media cost come Publicit's fee and VAT. The platform fee is 10% of the media budget, and VAT applies to the two combined, at the rate for where your business is. The owner of the space receives the full media budget: the 10% is charged on top, to you, and never comes out of their side.
The dashboard shows the exact total for your campaign, line by line, before you pay. The charge model is explained on the pricing page.
Worked example with a 1,000 euro budget
This is how a campaign with a 1,000 euro media budget works out for a company registered in Spain, applying the platform rules:
- Media budget: 1,000 €. What the space owners receive, in full.
- Publicit fee: 100 €. 10% of the media budget, charged to the advertiser separately.
- Taxable base: 1,100 €. Media plus fee.
- VAT at 21%: 231 €. Applied to the combined base, at the rate that corresponds to where your company is registered.
- Total charged: 1,331 €. Charged in one go when you launch the campaign.
The dashboard shows this breakdown line by line before you pay.
The minimum to start
A campaign needs a total budget of at least 500 € and a daily budget of at least 50 €, or the equivalent in the campaign's currency. Above that you pay per space rather than per period, so the practical floor is the price of the spaces you book, and there is no monthly minimum or spend commitment. You can filter the infrastructure by price and by minimum impressions.
What can exist is a minimum number of campaign days on a specific space, set by its owner. It appears on the listing before you request it.
The platforms you can advertise on
These are the Connected TV platforms available in the infrastructure. Real availability and price for each are what you see when you search the dashboard, because they change by market and by moment.
| Type | Platforms |
|---|---|
| International streaming | Netflix (coming soon), Prime Video, Disney+, HBO Max, Sky |
| Spanish broadcasters | Mediaset Infinity (formerly Mitele), Atresplayer (Atresmedia), 3Cat |
| FAST and free channels | Pluto TV, Rakuten TV, Xiaomi TV+, Samsung TV Plus, LG Channels |
| Sport and music | DAZN, Vevo |
| Live and creators | Twitch |
Each platform has its own page, with what it is, who watches it and what advertising on it costs: TV platforms you can advertise on.
Each platform has its own page, with what it is, who watches it and what advertising on it costs: TV platforms you can advertise on.
One thing worth knowing: ask about this online and the usual answer is that advertising on premium platforms requires direct deals with high minimum spends per campaign. That is true when you negotiate directly with the platform. Here the minimum is a 500 total budget per campaign: you buy per space, and each one's price is visible before you request it.
And you are not confined to television: the same campaign and the same budget can include digital screens, billboards, metro, press and radio.
How to see your own price
Signing up is free and browsing the infrastructure costs nothing, so the fast way to answer this question for your own case is to look:
- Create an account with a work email.
- Search spaces filtering by your city or region, and by price.
- Open a listing: you see its price, its pricing model, its impressions data and its photos.
- Add the ones that fit to a media plan and the platform gives you a cost estimate.
None of that is charged. Payment only comes once the space owner accepts your request.
What does a Connected TV campaign cost on Publicit?
On 5 October 2026, the Connected TV spaces listed on Publicit were priced by CPM at 20 € per thousand impressions, a price set by each publisher. At that price, the 500 € campaign minimum buys 25,000 impressions and a 1,000 € budget buys 50,000. For a buyer in Spain the total charged on 500 € of media is 665.50 €, which is the media price plus Publicit's 10% fee of 50 € plus 115.50 € of VAT at 21%; on 1,000 € it is 1,331 €. Payment is taken when you launch the campaign. Publishers set and change their own prices, so check each listing before booking.
The TV advertising market in Spain, in figures
Television took 1,784.4 million euros of advertising investment in Spain in 2025, 4.4% less than in 2024, and 179.8 million of it went to connected TV, up 49.2% and already 10.1% of all TV spend, according to InfoAdex (February 2026). 76.6% of Spanish homes have a smart TV, according to AIMC. All the figures, with their sources and dates, are in TV advertising statistics in Spain (2026).
Frequently asked questions
It depends on the platform, the location and the impressions, which is why there is no single figure. On Connected TV the price is set by the owner of each space and can be checked before booking. On top of that media price, Publicit charges a 10% fee plus VAT. Signing up and checking prices is free.
The price is set per space by the platform and varies by market, format and moment, so the honest answer is that you check it. Prime Video, Disney+, HBO Max and Sky are among the platforms available in the Publicit infrastructure, and each space shows its price before you request it. Netflix is not yet available.
Not to buy the media. On Publicit you choose the spaces, upload the spot and pay yourself, with no sales call. You do need an agency or a production partner if you do not have the spot and it has to be made: Publicit sells and manages media, not production.
The two are not directly comparable, because they are bought in different units: linear TV sells a slot inside a break, Connected TV sells impressions. What does change is that you can start with a single space, see its price before committing, and pay no agency commission or retainer.
When you launch the campaign, not while you build it. Searching the inventory and adding spaces charge nothing: the card is charged once, at launch, for the media budget plus the 10% fee plus VAT.
Targeting works at city or region level and spaces are added one by one, so you can buy only your area. That is what makes a television campaign make sense on a local budget.
Yes. The Publicit minimum is a budget of 500 euros total and 50 per day per campaign, you buy per space and target by city or region, so you can spend those 500 euros only on households in your area with each space's price visible. To compare with what a single airing on a broadcaster costs, see how much a 20-second TV ad costs in Spain.
Sources
Every traditional television figure on this page is public and comes from a third party, with the date it was checked. Publicit does not publish its own TV rate card: each space is priced by its owner and the price is on the listing.
- Atresmedia Publicidad: commercial offer and quarterly rate cards (PDF), for Antena 3 and laSexta (accessed 13 October 2026)
- Publiespaña (Mediaset España): commercial policy and rate cards, for Telecinco and Cuatro (accessed 13 October 2026)
- Oblicua: TV advertising rates by programme and time slot, 20 seconds, VAT not included (accessed 13 October 2026)
- Jevnet: how much a TV ad costs and what the alternatives are (accessed 13 October 2026)
- Infoautónomos: how much a television ad costs (accessed 13 October 2026)
- TV and Connected TV advertising spend in Spain, with InfoAdex, IAB Spain and Barlovento as primary sources (updated 7 October 2026)
Check the price for your own case
It is free and commits you to nothing: search by your city, filter by price, and see what each space costs before deciding.
Publicit Global SLU, Barcelona. Fees stated as of September 2026.