What advertising on outdoor digital screens (DOOH) costs in Spain, how it is sold, and how to book it yourself.
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Advertising on an outdoor digital screen in Spain costs, according to 2026 public rates, from 135 euros per screen per week, excluding VAT and with no printing cost, and a circuit of 5 screens for 2 weeks from 1,350 euros. The ad is usually a 10-second spot looping in a one-minute rotation with other advertisers, and it can be changed without printing anything. It is the fastest-growing part of outdoor: 192.1 million euros of investment in 2025, up 9.2%, according to InfoAdex. On Publicit each screen publishes its location, formats and price, per week, per month or by impressions, and you book it yourself from 500 euros per campaign.
Screens are sold per screen per week, in circuits or by impressions. Public figures, excluding VAT:
| What | Price | Source |
|---|---|---|
| Digital mupi, per screen per week | from 135 € | Marco Visual |
| 5-screen circuit, 2 weeks | from 1,350 € | Marco Visual |
| 10-screen circuit, 2 weeks | from 2,700 € | Marco Visual |
| Printing | 0 € | Marco Visual |
We found no reliable Spanish source publishing the cost per thousand impressions (CPM) of digital screens, so we give no such figure. On Publicit, if a screen is sold by impressions, its price appears on the listing.
Your ad shares the screen with others: it plays in a loop, usually one minute, in which each advertiser has a slot, typically 10 seconds. The more screens and weeks, the more often it is seen. The advantage over paper is that there is no printing or installation and you can change the creative during the campaign.
They are on the street (digital mupis), in shopping centres, in stations and in venues such as gyms. On Publicit each one publishes its location, and street screens show Street View.
An image or video with the screen's dimensions and format. On Publicit each screen's listing states what you must deliver, in which formats and how many hours in advance, and the owner approves the creative before it runs. The image and video formats the platform accepts are in the ad creative specs.
On Publicit each outdoor site is published by its owner with the data an advertiser needs to decide without calling anyone:
On Publicit you buy directly from the owner of each site, from your browser:
From 135 euros per screen per week, excluding VAT and printing, and a circuit of 5 screens for 2 weeks from 1,350 euros, according to 2026 public rates.
Digital Out Of Home: advertising on digital screens outside the home, on the street, in shopping centres, in stations or in venues. The ad loops with others and can be changed without printing.
Typically a 10-second spot repeating in a one-minute loop shared with other advertisers. Each screen can have its own duration, stated on its listing.
No printing or installation cost, the creative can be changed during the campaign, and it can show video.
192.1 million euros in 2025, up 9.2% on the previous year, according to InfoAdex, out of a total of 460.5 million in outdoor.
Yes. On Publicit you pick screen by screen, with a minimum of 500 euros per campaign in total, or a pack of several if the owner offers one.
Market figures are public and third-party (agencies and resellers), excluding VAT unless stated, with their date. Bus and metro concession holders do not publish rates. Publicit facts come from the platform itself.
It is free and commits you to nothing: set your city, filter by site type and price, and compare with the figures on this page.
Publicit Global S.L., Barcelona. Platform facts and third-party figures checked on 24 September 2026.