Mediaset AdManager: what it is, what it costs and alternatives
What Publiespaña's self-service tool sells, how you sign up and what it publishes about its price, compared with Publicit and the other ways to put an ad on TV in Spain without an agency. Facts checked on 7 October 2026.
Signing up and browsing prices is free. New advertisers get a 100 euro discount on their first campaign payment.
Mediaset España AdManager is the self-service platform Publiespaña launched on 10 June 2026 so small and medium-sized businesses can buy advertising on Mediaset's channels on connected TVs and on Mediaset Infinity. It sells a single format, the L-Shape: a frame with your image around the programme for 15 seconds, on Telecinco, Cuatro, Divinity, BeMad, Energy, FDF and Mediaset Infinity. It charges for delivered impressions, but as of 7 October 2026 its website publishes neither a price per impression nor a minimum spend. It is only for companies, not sole traders, and access goes through a form and a meeting or webinar with a consultant. If you are looking for an alternative: Publicit sells video spots on several platforms, Mediaset Infinity included, with each space's price visible and from 500 euros per campaign; ONiAd sells Atresplayer from 0.10 euros per completed view and campaigns from 300 euros; and Google Ads and Amazon Ads let you advertise on YouTube and Prime Video on the TV screen.
What is Mediaset AdManager and how does it work?
It is the Spanish version of the platform MFE, Mediaset's parent company, ran in Italy first. What its own website publishes, point by point:
- Inventory: Mediaset España's free channels on HbbTV connected TVs (Telecinco, Cuatro, Divinity, BeMad, Energy and FDF) and Mediaset Infinity.
- Format: L-Shape, an L-shaped frame around the programme, visible for 15 seconds. The creative is a 1,280 by 720 pixel PNG with a transparent area.
- Sign-up: you fill in a form, book a meeting with a consultant or a webinar, and then receive the link to create your account. Using the platform is free.
- Who can use it: only companies; sole traders and professionals acting as individuals are excluded.
- Campaign: four steps in the platform: period and budget, audience, creative and activation. Creatives take 24 to 72 hours to be approved.
- Targeting: by region, province and city, plus demographic and interest targeting, according to its FAQ.
- Payment: by bank transfer.
- Reach it claims: 10 million connected TVs and 88% of households, according to its internal data from January 2026.
How much does Mediaset AdManager cost?
It does not say. AdManager charges for delivered impressions, measured by Publiespaña's ad server, but as of 7 October 2026 neither its website, its FAQ, its terms nor its launch press release gives a price per impression or a CPM. Its FAQ asks whether there is a minimum investment and answers that they design accessible investment plans, without giving a figure. For reference, and this is not AdManager: the connected TV offer Publiespaña sells through its sales team, published in June 2026, sets a 3,000 euro minimum, gives its rates on request and adds an 8% technology surcharge to connected TV inventory.
Publicit vs Mediaset AdManager
Both are self-service and both reach connected TV. The inventory, the format and how you find out the price are different.
| Mediaset AdManager | Publicit | |
|---|---|---|
| Which TV | Mediaset's HbbTV channels and Mediaset Infinity | Several platforms: Prime Video, Atresplayer, Mediaset Infinity, Pluto TV, Samsung TV Plus and more |
| Format | L-Shape: an image around the programme, 15 s | Video spot (MP4, WebM or MOV) |
| Price | Per impression; rate not published | The price each publisher sets on its listing, plus a 10% fee and VAT |
| Minimum | Not published | €500 per campaign and €50 a day |
| Sign-up | Form and a meeting or webinar with a consultant | Self-service, with a business or personal email |
| Who | Companies only | Companies and individuals |
| Local targeting | Region, province and city | Location and postcode, age, gender and interests |
| Payment | Bank transfer | Card, when the publisher approves; held in escrow until the ad runs |
| Other channels | No | Outdoor: billboards, bus shelters, mupis, screens and transit |
AdManager facts from admanager.mediaset.es (FAQ and home page) as of 7 October 2026; Publicit facts from the platform itself. If AdManager publishes its price or minimum, this table will be updated.
Alternatives for advertising on TV in Spain without an agency
The options a small business can use today, with what each publishes about its price and minimum. Public facts only, with sources.
| Option | Which TV | How you buy | Published price and minimum |
|---|---|---|---|
| Publicit | Prime Video, Atresplayer, Mediaset Infinity, Pluto TV, Samsung TV Plus and more; also outdoor | Self-service | Each listing's price + 10%; €500 minimum per campaign |
| Mediaset AdManager | Mediaset's HbbTV channels and Mediaset Infinity (L-Shape) | Self-service after a meeting or webinar; companies only | Not published |
| ONiAd | Atresplayer, Rakuten, Samsung TV and others | Account with consulting; on Atresplayer ONiAd runs the campaign | Atresplayer from €0.10 per completed view; campaigns from €300 |
| publicidadenmedios.es | Prerolls on Atresplayer and Mitele | Fixed package in its shop | 100,000 20-second spots for €1,600 + VAT |
| Google Ads | YouTube and Google TV on TV screens (not channels) | Self-service, individuals included | Auction by CPV or CPM; no published minimum |
| Amazon Ads | Prime Video and other Amazon apps | Self-service or managed service | Self-service with no minimum, according to Amazon |
| Atresmedia Publicidad | Antena 3, laSexta and its channels | Sales team; no self-service found | No figure; says the investment is up to you |
Sources and dates for each row at the end of the page. Prices exclude VAT unless stated.
Which one should you choose?
If you want to be on Telecinco or Cuatro and an image format around the programme works for you, AdManager is Mediaset's direct route, as long as you are a company and accept finding out the price after talking to its team. If you want a video spot, to see each space's price before paying, to combine several platforms in one campaign, or you are a sole trader, Publicit covers that, Mediaset Infinity included.
If you only care about Atresplayer, ONiAd and publicidadenmedios.es publish prices. And if your ad already works on YouTube, Google Ads lets you take it to TV screens from the same account, although only within YouTube and Google TV.
Frequently asked questions
It is Publiespaña's self-service platform, launched on 10 June 2026, for small and medium-sized businesses to buy advertising on Mediaset's channels on connected TVs and on Mediaset Infinity. It sells the L-Shape format: a frame with your image around the programme for 15 seconds.
AdManager charges for delivered impressions, but as of 7 October 2026 it publishes neither a price per impression nor a CPM. Using the platform is free: you pay for the campaign.
It does not publish one. Its FAQ asks that question and answers that they design accessible investment plans, without a figure. Publiespaña's direct connected TV sales, which are not AdManager, do set a 3,000 euro minimum.
No. According to its website, the service is only for companies, and sole traders and professionals acting as individuals are excluded. On Publicit you can sign up with a personal email.
Publicit (video spots on Prime Video, Atresplayer, Mediaset Infinity and other platforms, from 500 euros), ONiAd (Atresplayer from 0.10 euros per view, campaigns from 300 euros), publicidadenmedios.es (preroll packages on Atresplayer), Google Ads (YouTube on TV screens) and Amazon Ads (Prime Video).
Yes. On Publicit, Mediaset Infinity is one of the connected TV platforms: you pick the space, see its price on the listing and pay when the publisher approves your ad, with a video spot instead of the L-Shape format.
Sources
Third-party facts checked on 7 October 2026 on each company's own pages. Publicit facts come from the platform itself.
- Mediaset España AdManager: preguntas frecuentes (accessed or published 07-10-2026)
- Mediaset España AdManager: portada (a quién va dirigido, alcance declarado) (accessed or published 07-10-2026)
- Publiespaña: nota de prensa de lanzamiento de Mediaset España AdManager (PDF) (accessed or published 10-06-2026)
- Publiespaña: Oferta Comercial CTV y 2nd Screen 2026, venta directa (PDF) (accessed or published 06-2026)
- ONiAd: publicidad en televisión (accessed or published 07-10-2026)
- ONiAd: publicidad en Atresplayer (accessed or published 07-10-2026)
- publicidadenmedios.es: publicidad en Atresplayer (accessed or published 07-10-2026)
- Ayuda de Google Ads: segmentación por dispositivo (pantallas de TV) (accessed or published 07-10-2026)
- Ayuda de Google Ads: red de Google TV (accessed or published 07-10-2026)
- Amazon Ads: anuncios de TV por streaming (accessed or published 07-10-2026)
- Amazon Ads: anuncios de Prime Video en 2026 (accessed or published 17-03-2026)
- Atresmedia Publicidad: preguntas frecuentes de nuevos anunciantes (accessed or published 27-05-2021)
See which TV spaces are available and what they cost before you decide
It is free and commits you to nothing: pick a city and a platform, and compare each space's price with the options on this page.
Publicit Global S.L., Barcelona. Third-party facts checked on 7 October 2026. Mediaset, Telecinco, Cuatro and AdManager are trademarks of their owners; Publicit is not affiliated with them.