The Antena 3 and laSexta platform. What it costs, who sees the ad and how to run it yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on Atresplayer, the Antena 3 and laSexta platform, without negotiating with Atresmedia Publicidad: Atresplayer is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. The platform is free with ads, so your spot reaches whoever watches Antena 3, laSexta, Neox, Nova, Mega or Atreseries live or on demand from a connected screen, plus the Premium tier that keeps advertising. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
Atresplayer is the streaming platform of Atresmedia, the group behind Antena 3 and laSexta. It streams its free-to-air channels live, Antena 3, laSexta, Neox, Nova, Mega and Atreseries, and offers its series, shows, news and previews on demand. It is one of the longest-running broadcaster services in Spain and among the first to combine free access with a paid subscription.
Basic access is free with ads, and Atresplayer Premium offers several tiers: the most basic keeps advertising in exchange for more content and quality, and the higher ones remove it. The person who sees your ad is Atresmedia's audience watching television over the internet, on a phone, a computer or a connected TV, live or on demand, both on the free version and on the Premium tier with advertising.
Ads are videos that run before each piece of content and in the breaks during playback, on the live channels and on demand. Atresmedia's advertising is sold by Atresmedia Publicidad, with its own digital offer for the platform and direct deals with advertisers and agencies.
On Publicit, the publishers representing Atresplayer inventory list their spaces with price, estimated impressions, channel or programme and restrictions, and you request them from the dashboard with no deal with Atresmedia Publicidad. The listing tells you whether the ad runs in-stream live or on demand and, when the publisher provides them, programme audience data such as share, rating or average viewers.
Atresplayer fits anyone who wants the Antena 3 and laSexta audience in its connected form: widely followed news, in-house series, entertainment and current affairs shows. It is a good option for consumer brands and for local businesses that want to appear next to the shows their customers watch, limiting the campaign to their city or region with Publicit's targeting. Because it is free with ads, the advertising audience is broad and does not depend on the viewer choosing a cheap plan.
Compared with Mediaset Infinity, Atresplayer carries the Antena 3 and laSexta catalogue: high-audience news, in-house series and current affairs shows, with a public somewhat more oriented to fiction and information. It is the longest-running broadcaster platform in Spain and the only one of the two that keeps a paid tier with advertising, so part of its advertising audience are subscribers.
There is no public Atresplayer rate card for its platform: on Publicit the owner of each space sets its price and you see it on the listing before you request it. On broadcaster platforms, inventory is priced by CPM, per thousand impressions, both on the live channels and on demand, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a broadcaster platform like Atresplayer, the listing shows the channel and programme, that programme's share, rating and average viewers when the publisher provides them, whether the ad runs in-stream live or on demand, the content category, the price and its model, the estimated impressions, the minimum campaign days if any and the owner's restrictions. These are the fields the publisher fills in, not Publicit estimates.
On Atresplayer the ad is a video that runs before the content and in the breaks during the live channels or on-demand playback, so the same spot you would run on the broadcaster works. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that media price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Whoever watches Atresmedia's channels and shows over the internet, live or on demand, on the free version with ads and on the Premium tier that keeps advertising. The ad-free Premium tiers do not see it. With Publicit you can limit the campaign to households in your city or region.
You can advertise on the online stream of Antena 3 and the rest of Atresmedia's channels, live and on demand, when the publisher lists that space. The listing shows the channel, the programme and whether the ad runs live or on demand. Linear over-the-air television is bought separately, through Atresmedia Publicidad.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region. A space can also require a minimum number of campaign days, shown on the listing.
Not to buy the media. On Publicit you request the spaces listed by the publishers representing that inventory, the owner approves or declines the request and you pay Publicit once it is approved.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs.
The facts about Atresplayer come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the Atresplayer spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.