Advertise on Disney+
What it costs, who sees the ad on the Standard with ads plan, and how to run your spot yourself, without an agency.
Signing up is free. You pay when you launch a campaign, from 500 euros.
You can advertise on Disney+ without a direct deal with Disney: Disney+ is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. Your ad runs on the Standard with ads plan, available in Spain since 1 November 2023, before and during content from Disney, Pixar, Marvel, Star Wars, National Geographic and Star. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you pay when you launch the campaign.
What Disney+ is and who sees the ads
Disney+ is The Walt Disney Company's streaming service and brings together the Disney, Pixar, Marvel, Star Wars and National Geographic catalogues, plus the Star brand with series and films for adults. It is a platform with a strong presence in households with children, but since Star arrived its audience is also adult and mainstream.
On 1 November 2023 Disney+ launched its Standard with ads plan in Spain, the cheapest of its three plans, with two simultaneous streams and Full HD quality. The person who sees your ad is the subscriber who chose that plan in exchange for paying less: an audience that watches on the living-room screen, often as a family, and that cannot skip the advertising.
How advertising on Disney+ works
Disney+ ads are videos that run before the content starts and in breaks during playback. Disney also applies its own rules about which ads it accepts, especially around children's content, so the advertiser's category and the content you want to appear next to matter more than on other platforms.
In direct sales, Disney sells its inventory to advertisers and agencies through deals and minimums it does not publish. On Publicit, the publishers representing that inventory list their spaces with price, estimated impressions, content category and restrictions, and you add them to a campaign from the dashboard. Nobody approves the campaign and nobody reviews the creative, and their restrictions appear on the listing before you request it.
Which advertisers Disney+ makes sense for
Disney+ fits brands that want a family entertainment environment and highly recognisable franchises: toys, food, travel, leisure, education and home services, and in general brands that want their ad to sit alongside new releases and well-known franchises. Because the space owner publishes their content restrictions, you know before requesting whether your category fits. And with Publicit's city or region targeting, a local business can appear in front of families in its area.
Compared with Netflix and Prime Video, Disney+ has the most clearly defined household profile: families with children and fans of very specific franchises, with the strictest ad acceptance rules of the group, especially next to children's content. Compared with HBO Max, its ad plan has been in Spain since November 2023, a year and a half longer, and with Star it also covers the adult audience.
What it costs to advertise on Disney+
There is no Disney+ rate card: on Publicit the owner of each space sets its price and you see it on the listing before you request it. In ad-supported subscription streaming, inventory is priced by CPM, per thousand impressions delivered within the ad plan, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when you launch the campaign, with the space price, the 10% fee and VAT itemised before you confirm. The full model is on the pricing page and in how much it costs to advertise on TV.
How to run your ad on Disney+, step by step
- Create an account with your work email. Signing up and browsing the infrastructure is free, and requesting a space costs nothing.
- Search the Disney+ spaces. Filter by platform, by city or region and by price. Each listing shows the price, the buying model, the estimated impressions and the owner's content restrictions.
- Set budget, dates and targeting. Campaign objective, total and daily caps, frequency of 1 to 10 days, and targeting by location, age, gender and interests.
- Upload the spot and pick your spaces. Nobody has to approve your ad first: the spaces you choose go into the auction.
- Launch the campaign and go live. You pay when you launch, with the 10% fee and VAT itemised. Then you follow impressions from the dashboard or from an AI assistant through the MCP server.
What a television space listing publishes
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a streaming platform like Disney+, what matters most is the price and its model, the estimated impressions, whether the ad runs in-stream on demand or live, the content category it runs next to and the owner's restrictions, plus the platform or programme, share, rating and average viewers when the publisher provides them. These are the fields the publisher fills in when listing the space, not Publicit estimates.
The spot you need for Disney+
On Disney+ the ad is a video that runs before the series or film and in breaks during playback, and it cannot be skipped, so you need a finished spot made to be watched on the living-room screen. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. Publicit sells and manages media; it does not produce the spot.
Other platforms you can advertise on
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
- Netflix: subscription streaming with ads since 2022; not yet available on Publicit.
- Prime Video: Amazon's streaming service, with limited ads in Spain since April 2024.
- HBO Max: Warner Bros. Discovery's streaming service, with a Basic with ads plan in Spain since April 2025.
- Sky: Comcast's pay TV in the UK, Ireland, Italy, Germany and Austria.
- Mediaset Infinity: Mediaset España's platform, formerly Mitele, free with ads.
How many people watch Disney+ on a TV in Spain?
Disney+ reached 8.5 million unique monthly viewers on connected TVs in Spain in November 2025, fifth, behind Netflix, Prime Video, YouTube and Movistar Plus+, according to Barlovento Comunicación's OTT barometer (a panel of 1,001 internet users aged 18 and over, with a ±3.2% margin of error). The figure counts everyone who watched Disney+ on a television that month, with or without ads, so it is the ceiling of who an ad there can reach, not the ad-supported audience. Source: Barlovento Comunicación, annual TV audience analysis 2025 (PDF).
Frequently asked questions about advertising on Disney+
There is no public Disney+ rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that media price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day. Signing up and checking prices is free.
Subscribers on the Standard with ads plan, which Disney+ launched in Spain on 1 November 2023. They see the ad before and during the content and cannot skip it. It is an audience with a strong share of households with children, although with Star the platform also has an adult public.
The owner of each space publishes their content restrictions on the listing, and on Disney+ they tend to be stricter than on other platforms, especially next to children's content. If your category fits, you add the space to a campaign and launch it: there is no approval step, and the spot is checked automatically against the format of the space.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region, so you can appear on Disney+ only to households in your area. A space can also require a minimum number of campaign days, shown on the listing.
No. On Publicit you request the spaces listed by the publishers representing that inventory, with no direct deal with Disney. You pay Publicit when you launch the campaign.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. Publicit validates it against those specs.
Sources
The facts about Disney+ come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
Check the Disney+ price for your campaign
It is free and commits you to nothing: search the Disney+ spaces, filter by your city and see what each one costs before deciding.
Publicit Global SLU, Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.