What it costs, who sees the ad on the Basic with ads plan, and how to run your spot yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on HBO Max without a direct deal with Warner Bros. Discovery: HBO Max is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. Your ad runs on the Basic with ads plan, available in Spain since 8 April 2025, alongside HBO series, Warner films, Discovery content and Eurosport's live sport. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
HBO Max is Warner Bros. Discovery's streaming service. It brings together HBO series, the Warner Bros. film catalogue, Discovery programmes and, in Europe, Eurosport's sport. It arrived in Spain under the Max name on 21 May 2024, replacing the earlier HBO Max, and on 9 July 2025 it took the HBO Max brand back.
The ad-supported plan was not available at the Spanish launch: the Basic with ads plan reached Spain on 8 April 2025, as the cheapest of the three plans and without downloads. The person who sees your ad is the subscriber who chose that plan in exchange for paying less, an audience used to prestige series and to watching live sport on the living-room screen.
HBO Max ads run as video before the content starts and in breaks during playback on the Basic with ads plan; the Standard and Premium plans carry no advertising. The ad load is limited and the viewer cannot skip the ads.
Warner Bros. Discovery sells that inventory directly to advertisers and agencies through deals it does not publish. On Publicit, the publishers representing that inventory list their spaces with price, estimated impressions and restrictions, and you request them from the dashboard. The listing tells you whether the ad runs in-stream on demand or live, a relevant detail on a platform that streams sport.
HBO Max fits when you want a premium adult content environment: new series, films and live sport. It is a good option for brands that want to be associated with quality and with moments of concentrated audience, and for local advertisers who want to appear on that screen only to households in their city or region thanks to Publicit's targeting. Because the ad plan is recent in Spain, the advertising audience is still growing, and each space's listing gives you its estimated impressions.
HBO Max is the streaming platform with the most recent ad plan in Spain, April 2025, so its advertising audience is still smaller than Netflix's or Disney+'s but growing, with fewer advertisers competing for the same viewer. What none of the other three offers is the mix of HBO's prestige series with Eurosport's live sport inside the same service.
There is no HBO Max rate card: on Publicit the owner of each space sets its price and you see it on the listing before you request it. In ad-supported subscription streaming, inventory is priced by CPM, per thousand impressions delivered within the ad plan, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a streaming platform like HBO Max, what matters most is the price and its model, the estimated impressions, whether the ad runs in-stream on demand or live, the content category it runs next to and the owner's restrictions, plus the platform or programme, share, rating and average viewers when the publisher provides them. These are the fields the publisher fills in when listing the space, not Publicit estimates.
On HBO Max the ad is a video that runs before the series or film and in breaks during playback, and it cannot be skipped, so you need a finished spot made to be watched on the living-room screen. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no public HBO Max rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that media price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Subscribers on the Basic with ads plan, available in Spain since 8 April 2025. They see the ad before and during the content and cannot skip it. The Standard and Premium plans carry no advertising.
Yes. The platform arrived in Spain as Max on 21 May 2024 and on 9 July 2025 went back to being called HBO Max. The Basic with ads plan launched while it was still called Max and continues unchanged under the new name.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region. A space can also require a minimum number of campaign days, shown on the listing.
No. On Publicit you request the spaces listed by the publishers representing that inventory, with no direct deal with the platform. The space owner approves or declines your request and you pay Publicit once it is approved.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs.
The facts about HBO Max come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the HBO Max spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.