A local business does not need national coverage it cannot use. On Publicit you target at city or region level and add only the spaces in the area you serve, so a campaign can be four bus shelters in one neighbourhood. Fixed-price formats are listed per week or per month, so the cost is known before you commit.
Geographic targeting is set at campaign level and works at city or region level, and you add spaces individually, so nothing outside your area enters the plan.
Every listing shows its location, dimensions, pricing model, impressions data and photos. For a local business that photo matters: you can see the actual corner before booking it.
Street furniture, bus shelters and kiosks, and urban panels: the formats that sit on a street somebody walks every day.
DOOH screens in shopping centres, gyms and venues near you.
Radio, including live presenter mentions, which read as a local recommendation rather than an ad.
Regional press, where the publication's credibility transfers to you.
Outdoor, print, TV and radio are usually listed at a fixed price for a defined period, typically per week or per month. That is a single known number, unlike an auction where spend fluctuates.
Where a space is priced on CPM, the media cost is the CPM rate multiplied by impressions delivered, divided by one thousand. Both models show their price in the listing before you request the space.
The publisher who owns the shelter or the screen decides whether your campaign runs there, looking at your objective, targeting, creative and fit with their audience. In a local context that is often somebody who knows the neighbourhood.
They can also request a revision instead of declining, with notes on what they want changed.