Advertising for a local business, in its own city
A local business does not need national coverage it cannot use. On Publicit you target at city or region level and add only the spaces in the area you serve, so a campaign can be four bus shelters in one neighbourhood. Fixed-price formats are listed per week or per month, so the cost is known before you commit.
Buying only your area
Geographic targeting is set at campaign level and works at city or region level, and you add spaces individually, so nothing outside your area enters the plan.
Every listing shows its location, dimensions, pricing model, impressions data and photos. For a local business that photo matters: you can see the actual corner before booking it.
Formats where local works best
Street furniture, bus shelters and kiosks, and urban panels: the formats that sit on a street somebody walks every day. How they compare with Google, social and every other channel, with what it costs to start on each, is in where to advertise your business.
DOOH screens in shopping centres, gyms and venues near you. What each outdoor format costs, with public figures, is in outdoor advertising prices.
Radio, including live presenter mentions, which read as a local recommendation rather than an ad.
Regional press, where the publication's credibility transfers to you.
Cost you can plan around
Outdoor, print, TV and radio are usually listed at a fixed price for a defined period, typically per week or per month. That is a single known number, unlike an auction where spend fluctuates.
Where a space is priced on CPM, the media cost is the CPM rate multiplied by impressions delivered, divided by one thousand. Both models show their price in the listing before you request the space.
A local media owner reviews you
The publisher who owns the shelter or the screen decides whether your campaign runs there, looking at your objective, targeting, creative and fit with their audience. In a local context that is often somebody who knows the neighbourhood.
They can also request a revision instead of declining, with notes on what they want changed.