Music videos as television channels. What it costs, who sees the ad and how to run it yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on Vevo, the music video network that programmes Connected TV channels, without a direct deal with the platform: Vevo is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. Vevo streams channels by music genre, such as Vevo Pop and Vevo Latino in Spain, inside platforms like Rakuten TV and in TV apps, with ad breaks between music videos, so your spot reaches a young audience that barely watches linear TV. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
Vevo is the music video network created by the major record labels and owner of the world's largest catalogue of official music videos. For years it was mostly the watermark on music videos on YouTube; over the last decade it has pivoted to Connected TV, programming FAST channels by genre and era that are watched in TV apps and on free platforms.
In Spain, Rakuten TV streams Vevo channels such as Vevo Pop, with the latest national and international pop, and Vevo Latino, with hits from Spain and Latin America. The person who sees your ad is a viewer who put on a music channel as background or as company television, mostly young and with little linear TV consumption, and who sees the ad between one music video and the next.
Ads run in commercial breaks between music videos inside each channel's schedule, with a load similar to that of a traditional music TV channel. Vevo sells its Connected TV advertising through commercial partners by region, and its channels are distributed on third-party platforms and in the menus of the TVs themselves.
On Publicit, the publishers representing Vevo inventory list their spaces with price, estimated impressions, channel and restrictions, and you request them from the dashboard with no deal with Vevo. The listing tells you the channel and genre, the channel type and whether the ad runs live or on demand.
Vevo fits reaching a young audience on the living-room screen in a music and leisure context: fashion, drinks, technology, entertainment, festivals and events, and brands that want their spot alongside music videos rather than series or news. The channel's genre lets you refine the context, and with Publicit's city or region targeting you can advertise an event or a venue only in its area.
Vevo is the only platform in the set dedicated to music, and unlike the others it has no dominant app of its own: its channels stream inside other platforms, such as Rakuten TV, and in TV menus. Compared with Twitch, which also reaches a young audience, here the ad runs between music videos, in a background-music context, rather than inside a live stream with a chat.
There is no public Vevo rate card: on Publicit the owner of each space sets its price and you see it on the listing before you request it. On music channels, inventory is priced by CPM, per thousand impressions inside the breaks between music videos, with a cost per thousand similar to other FAST channels, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a music-channel service like Vevo, the listing shows the channel and its genre, the channel type, the content category, the price and its model, the estimated impressions, whether the ad runs live or on demand, the minimum campaign days if any and the owner's restrictions. These are the fields the publisher fills in, not Publicit estimates.
On Vevo the ad runs in the breaks between music videos on a music channel, in a background and leisure context, so a spot with a good soundtrack fits naturally. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. FAST channels usually have a lower CPM than premium streaming. On top of that price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Whoever watches Vevo's music channels on a connected TV, on platforms such as Rakuten TV or in the TV's app: a mostly young audience that watches music videos as company television. With Publicit you can limit the campaign to households in your city or region.
No. Vevo's Connected TV channels stream on television platforms and in TV apps, with programmed ad breaks, and are bought as television spaces. Advertising in Vevo videos inside YouTube is bought through Google.
Yes, as far as the publisher lists spaces per channel: the listing shows the channel and its genre, the channel type and whether the ad runs live or on demand. You filter by the genre that fits your audience and request that space.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region. A space can also require a minimum number of campaign days, shown on the listing.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs.
The facts about Vevo come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the Vevo spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.