Amazon's live streaming platform. What it costs, who sees the ad and how to run it yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on Twitch, Amazon's live streaming platform, without a deal with Amazon Ads: Twitch is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. Twitch runs video ads before the stream, pre-roll, and during it, mid-roll, on gaming, talk, music and sports commentary channels watched on phones, computers and connected TVs, so your spot reaches a young audience that barely watches linear TV. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
Twitch is Amazon's live streaming platform. It started with video games and today also streams talk, music, cooking, sports commentary and events, always live and with a chat where the audience takes part. Spain is home to some of the most followed Spanish-language creators in the world, and the platform is watched on phones, computers and, increasingly, on connected TVs through its app.
The person who sees your ad is the viewer of a live stream, mostly young, who follows a specific creator and is paying attention to the screen and the chat. It is an audience that barely consumes linear TV and that traditional advertising does not reach, and that sees the video ad integrated into the stream they chose.
Twitch runs pre-roll video ads, when entering a channel, and mid-roll ads, during the stream, which the creator can insert in their breaks; for partners the platform allows one ad every eight minutes in total. Amazon Ads sells that inventory together with display formats inside the stream, and brands such as Kellogg's have run pre-roll campaigns in Spain, Italy and France.
On Publicit, the publishers representing Twitch inventory list their spaces with price, estimated impressions, channel or category and restrictions, and you request them from the dashboard with no Amazon Ads account. The listing tells you the channel or content category, whether the ad runs live or on demand and the audience data when the publisher provides them.
Twitch fits reaching a young and highly attentive audience in a gaming, technology, music and leisure context: hardware, peripherals, energy drinks, fashion, digital platforms, events and any brand that wants to be where its audience spends its evenings. Because the space owner publishes the category and their restrictions, you choose the context before requesting, and with Publicit's city or region targeting you can advertise an event or a venue only in its area.
Twitch is the only platform in the set where everything is live and with a chat the audience takes part in, which gives the ad a different kind of attention from a series or a background channel. Compared with Vevo, which also reaches a young audience, Twitch viewing is still mostly on phones and computers, with connected TV growing, so it is worth checking on the listing where the space runs.
There is no public Twitch rate card: on Publicit the owner of each space sets its price and you see it on the listing before you request it. In creator live streams, inventory is priced by CPM, per thousand impressions of the pre-roll and mid-roll ads, and the listing publishes its estimated impressions for that channel or category.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a live platform like Twitch, the listing shows the channel or content category, whether the ad runs in-stream live or on demand, the average viewers when the publisher provides them, the price and its model, the estimated impressions, the minimum campaign days if any and the owner's restrictions. These are the fields the publisher fills in, not Publicit estimates.
On Twitch the ad is a pre-roll video, when entering the channel, or a mid-roll, in the breaks the creator sets, in front of an audience that wants to get back to the stream as soon as possible, so a short, direct spot works best. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. On top of that price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
The viewer of a live stream, mostly young, who sees the video ad when entering a channel or during a break in the stream, on a phone, a computer or a connected TV. With Publicit you can limit the campaign to households in your city or region.
No. Sponsorship is negotiated directly with the creator or their agency and usually includes mentions and content. Twitch spaces on Publicit are pre-roll or mid-roll video ads that run inside the streams, and they are bought like any other Connected TV space.
No. On Publicit you request the spaces listed by the publishers representing that inventory, with no Amazon Ads account and no direct deal with Amazon. The space owner approves or declines your request and you pay Publicit once it is approved.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region. A space can also require a minimum number of campaign days, shown on the listing.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs, and their restrictions appear on the listing.
The facts about Twitch come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the Twitch spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.