The free television built into Xiaomi TVs. What it costs, who sees the ad and how to run it yourself, without an agency.
New advertisers get a 100 euro discount on their first campaign payment.
You can advertise on Xiaomi TV+, the free ad-supported television built into Xiaomi TVs, without a direct deal with Xiaomi: Xiaomi TV+ is among the Connected TV platforms on the Publicit infrastructure, every space publishes its price and you see it before requesting it. Xiaomi TV+ offers more than a hundred free themed channels in Spain, no subscription, on Xiaomi TVs and as an app on Android TV and Google TV, so your spot runs in ad breaks inside news, film, series, sport or kids channels. On top of the media price you pay a 10% fee plus VAT, the minimum per campaign is 500 total and 50 per day, and you are only charged when the owner of the space approves the request.
Xiaomi TV+ is Xiaomi's free internet television service, the FAST model applied by a TV manufacturer: themed channels programmed like a TV guide, free and with no subscription, funded by advertising alone. It is built into Xiaomi TVs and available as an app for any TV running Android TV or Google TV, so its reach goes beyond the brand.
In Spain it offers more than a hundred channels, covering film, series, sport, kids, news, music, comedy and documentaries, with local content: news channels from El País and El Confidencial, Spanish comedy and several Rakuten TV channels. The person who sees your ad is a viewer who opened the app from the remote and watches a themed channel as television, with ad breaks, on the living-room screen.
Ads run in commercial breaks inside each channel's schedule, as on linear TV. As a service built into the TV, Xiaomi TV+ belongs to the group of manufacturer platforms, alongside Samsung TV Plus and LG Channels, that have turned the TV home screen into an advertising sales channel of its own.
On Publicit, the publishers representing Xiaomi TV+ inventory list their spaces with price, estimated impressions, channel and restrictions, and you request them from the dashboard with no deal with Xiaomi. The listing tells you the themed channel, the channel type and whether the ad runs live or on demand.
Xiaomi TV+ fits advertisers who want the living-room screen at a contained cost per thousand impressions and want to choose the context by channel theme. Its audience is tied to the installed base of Xiaomi and Android TVs in Spain, a young and growing base, which makes it interesting for technology, consumer and leisure brands, and for local businesses that with Publicit's targeting buy only households in their city or region.
Compared with Samsung TV Plus and LG Channels, the other two manufacturer platforms, Xiaomi TV+ has a younger and smaller installed base of TVs in Spain, but with one difference: being available as an app for any TV running Android TV or Google TV, its reach is not limited to the brand. Its guide stands out for its local news offer, with channels from El País and El Confidencial.
There is no public Xiaomi TV+ rate card: on Publicit the owner of each space sets its price and you see it on the listing before you request it. On FAST channels, inventory is priced by CPM, per thousand impressions inside the channel's ad breaks, with a cost per thousand that is usually lower than premium streaming, and the listing publishes its estimated impressions.
Media cost = (CPM × impressions delivered) ÷ 1,000
On top of that media cost comes the Publicit fee, which is 10% of the media budget, plus VAT on both amounts at the rate that applies where your company is based. The owner of the space receives their full price: the 10% is charged to you, separately.
A campaign needs a total budget of at least 500 and a daily budget of at least 50, in the campaign currency. A specific space can also require a minimum number of campaign days, set by its owner and shown on the listing. You pay when the owner approves your request, not before, and the amount is held in escrow until delivery is evidenced. The full model is on the pricing page and in how much it costs to advertise on TV.
Every television space on the infrastructure publishes what an advertiser needs to decide without calling anyone. On a free-channel service like Xiaomi TV+, the listing shows the channel and its theme, the channel type, the content category, the price and its model, the estimated impressions, whether the ad runs live or on demand, the minimum campaign days if any and the owner's restrictions, plus share, rating and average viewers when the publisher provides them. These are the fields the publisher fills in, not Publicit estimates.
On Xiaomi TV+ the ad runs inside the ad breaks of a themed channel, like a traditional television spot, so an already produced TV spot usually works as it is. Publicit validates it against the IAB Spain video formats: MP4, WebM or MOV, as pre-roll or mid-roll, with the exact dimensions and file sizes on the creative specs page. The space owner also approves the creative. Publicit sells and manages media; it does not produce the spot.
The same campaign and the same budget can be split across several television platforms, and across digital screens, billboards, metro, press and radio too. Every television platform available is listed under TV platforms you can advertise on.
There is no single public rate card. On Publicit the owner of each space sets its price and you see it on the listing before requesting it, usually as a CPM, per thousand impressions. FAST channels usually have a lower CPM than premium streaming. On top of that price there is a 10% fee plus VAT, and the minimum per campaign is 500 total and 50 per day.
Whoever watches Xiaomi TV+'s channels for free on a Xiaomi TV or on any TV running Android TV or Google TV with the app installed, with no subscription. With Publicit you can limit the campaign to households in your city or region.
No. It is built into Xiaomi TVs, but it is also available as an app for other TVs running Android TV or Google TV, so the audience is not limited to one brand.
Yes, as far as the publisher lists spaces per channel: the listing shows the channel or theme, the channel type and whether the ad runs live or on demand. You filter by what fits your audience and request that space.
Yes. The Publicit minimum is a budget of 500 total and 50 per day per campaign, you buy per space and targeting works by city or region. A space can also require a minimum number of campaign days, shown on the listing.
A finished video spot in MP4, WebM or MOV, as pre-roll or mid-roll, with the dimensions and file sizes on the creative specs page. The space owner also approves the creative before it runs.
The facts about Xiaomi TV+ come from public sources, each with its date. The facts about prices, minimums and the buying flow come from the Publicit platform itself.
It is free and commits you to nothing: search the Xiaomi TV+ spaces, filter by your city and see what each one costs before deciding.
Publicit Global S.L., Barcelona. Platform facts verified on 18 September 2026; fees as of September 2026.